Analytics & Reports
Monitor WhatsApp message performance, delivery rates, and client activity across the platform.
Messages Sent
1.24M
↑ +18.3%vs last period
Delivery Rate
97.6%
↑ +1.2%above 95% target
Active Clients
318
↑ +24across all plans
Opt-out Rate
1.4%
↓ +0.3%within allowed limit
Message Volume Trend
Total messages dispatched per month (thousands)
Volume
Message Type Breakdown
Distribution by category
1.24Mtotal
Utility41%
Marketing30%
Authentication18%
Support11%
Sent vs Received — Weekly
Outbound and inbound message volume by week
SentReceived
Top Templates
By messages sent this period
| Template | Type | Sent | Delivery |
|---|---|---|---|
| Order Confirmation | Utility | 284,200 | |
| Flash Sale Alert | Marketing | 198,750 | |
| OTP Verification | Authentication | 156,340 | |
| Shipping Update | Utility | 134,880 | |
| Reactivation Offer | Marketing | 89,410 |
Recent Activity
Platform-wide events
Campaign Diwali 2026 dispatched to 42,800 contacts
Template OTP Verification approved by Meta
New client Reliance Retail onboarded
Delivery dip on campaign #MSG-7821
Monthly analytics report exported by Admin
Top Clients
By message volume
TD
TataDigital312KRR
Reliance Retail279KHS
HDFC SmartBiz215KFS
Flipkart Seller189KNB
Nykaa Beauty142K
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