System Requirements Document (SRD)

Project Name: mammoth-organizations

1. Introduction

The mammoth-organizations project, also known as "AI Marketing Agent Studio," is a SaaS platform designed to empower organizations to create, manage, and optimize marketing campaigns using AI agents. This platform enables teams to collaborate effectively, generate high-quality marketing content, and track campaign performance seamlessly.

The platform is tailored to meet the needs of modern marketing teams, providing tools for multi-tenant organization management, AI-driven content creation, and efficient workflow management. Developed with scalability and user-friendliness in mind, this product is ideal for organizations of all sizes.

2. System Overview

The mammoth-organizations platform will serve as a centralized hub for marketing teams to:

• Manage multiple organizations and workspaces.
• Collaborate with team members across roles.
• Leverage AI agents to generate marketing content such as blog posts, social media captions, email campaigns, and ad copy.
• Track and optimize campaign performance.

The system will support multi-tenant architecture, ensuring that each organization operates independently with its own projects, campaigns, and data. AI-powered agents will streamline content creation, while intuitive workflows will enhance productivity and collaboration.

3. Functional Requirements

• As an Organization Admin, I should be able to create and manage workspaces for my organization.
• As an Organization Admin, I should be able to invite team members and assign roles (Admin, Marketer, Viewer).
• As a User, I should be able to switch between organizations I am part of.
• As a Marketer, I should be able to create marketing campaigns by selecting an AI agent and providing prompts.
• As a Marketer, I should be able to edit and save AI-generated content.
• As a Viewer, I should be able to view campaigns and their progress but not make edits.
• As a User, I should be able to track campaign performance metrics (e.g., engagement, ROI).

4. User Personas

1. Organization Admin

   • Responsible for managing the organization and its workspaces.
   • Invites team members and assigns roles.
   • Oversees all campaigns and projects.

2. Marketer

   • Creates and manages marketing campaigns.
   • Uses AI agents to generate content.
   • Edits and finalizes AI-generated content.

3. Viewer

   • Has read-only access to campaigns and projects.
   • Monitors campaign progress and performance metrics.

5. Visuals Colors and Theme

The visual design of the platform will reflect a professional yet creative aesthetic, suitable for marketing teams. The proposed color palette includes:

• Primary Color: Deep Blue (#003366) – Represents trust and professionalism.
• Secondary Color: Vibrant Orange (#FF6600) – Adds energy and creativity.
• Accent Color: Soft Gray (#F5F5F5) – For backgrounds and subtle elements.
• Text Color: Charcoal Black (#333333) – For readability.

The theme will feature clean, modern typography and a minimalistic layout to ensure ease of use and focus on content creation.

6. Signature Design Concept

Interactive Marketing Galaxy
The homepage will feature an interactive galaxy map where each star represents a feature or section of the platform. Users will navigate by clicking on stars, which expand into constellations representing related tools and functionalities.

• Animation: Stars will twinkle subtly, and constellations will animate with smooth transitions when hovered over.
• Interaction: Clicking on a star zooms into a specific feature (e.g., AI Agents, Campaigns, Analytics).
• Color Shifts: The galaxy background will shift colors based on the time of day (e.g., sunrise hues in the morning, deep blues at night).
• Micro-Interactions: Hovering over stars will display tooltips with feature descriptions.

This design will create a memorable first impression, emphasizing the platform's innovative and futuristic approach to marketing.

7. Non-Functional Requirements

• Scalability: The platform must support multiple organizations and thousands of users simultaneously.
• Performance: AI content generation should occur within 5 seconds of input.
• Security: Ensure data isolation between organizations and implement role-based access control (RBAC).
• Localization: Support for multiple languages, starting with English and Hindi.
• Availability: 99.9% uptime SLA.

8. Tech Stack

• Frontend: React for Web
• Backend: Python with FastAPI
• Database (RDBMS): MySQL with Alembic for migrations
• AI Models:
  • GPT 5.2 for user-friendly responses
  • Claude 4.5 Opas for academic or coding work
  • Gemini 3 Pro for friendly responses
• AI Tools:
  • Litellm for LLM Routing
  • Langchain
• Orchestration:
  • Docker and docker-compose for local development
  • Kubernetes for server-side orchestration

9. Assumptions and Constraints

• The platform will initially target organizations in India, with INR as the default currency and IST (Indian Standard Time) as the default timezone.
• AI-generated content will require user review and approval before publishing.
• The system will not include payment processing in the initial release.

10. Glossary

• Multi-Tenant Architecture: A software architecture where a single instance serves multiple organizations, ensuring data isolation.
• AI Agent: A virtual assistant powered by artificial intelligence, designed to perform specific tasks.
• Campaign: A coordinated series of marketing activities aimed at achieving a specific goal.
• RBAC: Role-Based Access Control, a method of restricting system access based on user roles.