windy-leads System Requirements Document

Introduction

The purpose of this document is to outline the system requirements for the "windy-leads" project, which aims to provide ready-made, GDPR-compliant leads to UK businesses across various sectors. This document will detail the functional and non-functional requirements, user personas, design concepts, and technical specifications necessary for the successful implementation of the project.

System Overview

The "windy-leads" project is designed to offer UK businesses a streamlined and efficient way to purchase exclusive leads without the overhead of agency fees or setup times. The system will enable users to select their desired niche, choose the volume of leads, and receive them directly in their inbox or CRM. The platform will cover a wide range of sectors, including Solar, Home Improvements, Legal, Finance, and Windows & Doors, among others.

Functional Requirements

• As a User, I should be able to browse lead packages.
• As a User, I should be able to select a niche and choose the volume of leads.
• As a User, I should be able to view a sample lead preview.
• As a User, I should be able to purchase leads and receive them in my inbox or CRM.
• As a User, I should be able to view testimonials and social proof.
• As a User, I should be able to read FAQs about lead freshness, exclusivity, and refund policy.
• As a User, I should be able to start with a risk-free purchase of 10 leads.

User Personas

1. Business Owner: A UK-based business owner looking to quickly acquire leads in specific niches without engaging with traditional agencies.
2. Marketing Manager: Responsible for lead generation and interested in purchasing verified and exclusive leads to boost conversion rates.
3. Sales Executive: Focused on closing deals and requires fresh, exclusive leads to meet sales targets.

Visuals Colors and Theme

• primary: #1E3A8A (Deep Blue)
• primary_light: #3B82F6 (Light Blue)
• secondary: #F97316 (Vibrant Orange)
• accent: #10B981 (Emerald Green)
• highlight: #F59E0B (Amber)
• bg: #F3F4F6 (Light Gray)
• surface: rgba(255, 255, 255, 0.8) (White)
• text: #111827 (Dark Gray)
• text_muted: #6B7280 (Muted Gray)
• border: rgba(209, 213, 219, 0.2) (Light Gray)

Signature Design Concept

The landing page for "windy-leads" will feature an interactive galaxy map where each star represents a different niche or sector. Users can click on a star to explore lead packages available in that niche. The galaxy will be animated using @react-three/fiber and @react-three/drei to create a 3D experience. As users hover over stars, connections between related niches will be highlighted, providing a dynamic and engaging way to explore the offerings. This interactive map will serve as the centerpiece of the homepage, making the exploration of lead packages both intuitive and visually captivating.

Interaction Model & Motion Direction

The landing page will employ a "parallax" interaction model, creating a layered depth effect as users scroll through the page. Decorative elements, such as atmospheric blobs and distant shapes, will move at different speeds to enhance the storytelling aspect. Real content will scroll naturally, ensuring a seamless user experience. Each section of the landing page will feature a distinctive core mechanic, such as kinetic typography or a scroll-hijacked zoom, to maintain user engagement and interest.

Non-Functional Requirements

• The system must ensure GDPR compliance for all lead data.
• The platform should support high availability and scalability to handle peak traffic.
• The user interface must be responsive and accessible across all devices.

Tech Stack

• Frontend: React for Web
• Backend: Python, FastAPI
• Database: MySQL or MariaDB, using Alembic for migrations
• AI Models: Not applicable
• AI Tools: Not applicable
• Local Orchestration: Docker, docker-compose
• Server-side Orchestration: Kubernetes

Assumptions and Constraints

• The system assumes that users have a basic understanding of lead purchasing.
• The platform will be hosted on a cloud service to ensure scalability.
• The project must adhere to UK data protection regulations.

Glossary

• GDPR: General Data Protection Regulation, a legal framework for data protection and privacy in the European Union.
• CRM: Customer Relationship Management, a technology for managing a company's relationships and interactions with potential customers.
• Lead: A potential sales contact, individual, or organization that expresses interest in a product or service.