This document specifies the production of four original, premium, production-ready Google Play Store promotional screenshots for a Video Downloader mobile application, delivered as a single art-directed campaign set. The product intent is promotional and visual: to communicate the app's key features — fast downloads, format and quality choice, in-app playback, and organized download management — in a way that is legible at store-thumbnail size, visually consistent across all four frames, and honest about what the app actually does.
The audience is the App marketer / store listing owner who owns the Google Play Store listing for the Video Downloader app and must publish a coherent, trustworthy screenshot set that encourages installs without misleading claims, fake social proof, or borrowed branding.
The deliverable is not a new consumer app; it is the promotional screenshot set itself, presented through a first-party web surface where each of the four screenshots can be viewed and exported as a separate high-resolution PNG.
The product is a four-piece promotional screenshot campaign for a Video Downloader app, plus the first-party web surface that presents, reviews, and exports those four screenshots. The screenshots are the primary artifact; the web surface exists so the store listing owner can inspect each frame at full resolution, confirm headline/supporting-text accuracy and composition, and download each PNG individually.
Delivery is first-party and anonymous. The store listing owner does not need an account to view or export the set; there is no application-owned identity, no private durable state, and no differentiated permissions. The four screenshots are the closed deliverable set — exactly four, never a combined collage — and each is exported as its own high-resolution PNG.
The current horizon covers the four screenshots and their presentation/review/export surface. Anything beyond the four specified frames (additional screenshots, localized variants, animated store assets, A/B test sets) is future work and is not part of current acceptance.
Removed from scope
Not applicable — no reference directive declares content_source.
FR-1 — Four separate screenshots, not a collage As the App marketer / store listing owner, I should receive four separate, complete promotional screenshots rather than one combined collage, so that each can be uploaded as an individual store listing image.
FR-2 — Screenshot 1 headline and supporting text As the App marketer / store listing owner, I should see Screenshot 1 carry the headline "Download Videos in Seconds" and the supporting text "Save your favorite videos quickly and easily.", so that the fast-download message is exact.
FR-3 — Screenshot 1 visual composition As the App marketer / store listing owner, I should see Screenshot 1 show a large, angled smartphone mockup displaying a clean video downloader interface with a URL input field, a prominent blue Download button, a video thumbnail, and a download progress indicator, plus subtle speed lines, glowing blue accents, and floating download-arrow elements, so that speed is communicated at a glance.
FR-4 — Screenshot 2 headline and supporting text As the App marketer / store listing owner, I should see Screenshot 2 carry the headline "Your Videos, Your Format" and the supporting text "Choose the format and quality that suits you.", so that the format-choice message is exact.
FR-5 — Screenshot 2 visual composition As the App marketer / store listing owner, I should see Screenshot 2 show a realistic smartphone UI with video quality options such as 360p, 480p, 720p, and 1080p, along with MP4 and other formats only if supported by the actual app, surrounded by elegant floating format cards and resolution badges, so that format and quality choice is simple to understand.
FR-6 — Screenshot 3 headline and supporting text As the App marketer / store listing owner, I should see Screenshot 3 carry the headline "Watch Anytime, Anywhere" and the supporting text "Enjoy your downloaded videos in one place.", so that the playback message is exact.
FR-7 — Screenshot 3 visual composition (conditional on actual player) As the App marketer / store listing owner, I should see Screenshot 3 show a polished in-app video player interface with a large video preview, play/pause controls, a progress bar, and a clean media library screen, using cinematic thumbnail imagery, subtle lighting, and a premium dark interface — only if the app actually has a built-in player.
FR-8 — Screenshot 4 headline and supporting text As the App marketer / store listing owner, I should see Screenshot 4 carry the headline "All Your Downloads. One Place." and the supporting text "Manage, organize, and access your saved videos easily.", so that the download-management message is exact.
FR-9 — Screenshot 4 visual composition As the App marketer / store listing owner, I should see Screenshot 4 show an organized downloads screen with video thumbnails, file names, download statuses, file sizes, and completed-download indicators, with a clear visual distinction between downloading and completed files, so that download management reads as clean and uncluttered.
FR-10 — Overall style As the App marketer / store listing owner, I should see the set rendered in a modern, premium, clean, tech-focused, and user-friendly style with portrait mobile store screenshot layouts, bold headlines, realistic smartphone UI mockups, and polished promotional compositions.
FR-11 — Color palette As the App marketer / store listing owner, I should see a deep navy or dark charcoal ground combined with electric blue, vibrant purple gradients, and white typography, with green used only for successful downloads or confirmation states.
FR-12 — Typography As the App marketer / store listing owner, I should see bold, modern sans-serif fonts with clear hierarchy and excellent readability.
FR-13 — Realistic mobile UI As the App marketer / store listing owner, I should see realistic mobile application interfaces with clean layouts, intuitive icons, download progress indicators, video thumbnails, and organized lists.
FR-14 — Visual quality As the App marketer / store listing owner, I should see high-resolution, crisp details, professional spacing, balanced composition, and a consistent visual identity across all four screenshots.
FR-15 — Originality As the App marketer / store listing owner, I should see all graphics and UI elements be original, with no copying of existing apps, trademarks, logos, or promotional layouts.
FR-16 — Consistency across the set As the App marketer / store listing owner, I should see the same color palette, typography, phone frame, lighting style, and visual language throughout all four screenshots.
FR-17 — Headline legibility As the App marketer / store listing owner, I should see headlines kept large, short, and readable at mobile size.
FR-18 — Phone as focal point As the App marketer / store listing owner, I should see the smartphone UI positioned as the main visual focus in every frame.
FR-19 — Safe margins As the App marketer / store listing owner, I should see safe margins maintained with no important text placed near the edges.
FR-20 — Store-listing authenticity As the App marketer / store listing owner, I should see the design read as a real Google Play Store listing rather than a generic advertising poster.
FR-21 — Separate high-resolution PNG export As the App marketer / store listing owner, I should be able to export each screenshot as a separate high-resolution PNG.
FR-22 — Final deliverable set As the App marketer / store listing owner, I should receive four original, polished, production-ready Google Play Store promotional screenshots.
FR-23 — View and download each screenshot As the App marketer / store listing owner, I should view each of the four screenshots individually at full resolution and download it as a PNG from the Screenshots page.
FR-24 — Review each frame before finalizing As the App marketer / store listing owner, I should review each screenshot's headline, supporting text, and mockup composition against the binding constraints before finalizing the set.
Muse and headline: Gleb Kuznetsov — Cinematic future tech for downloads that feel instant.
Mode: Dark throughout. No light ground in any frame.
Color tokens (exact hex by role):
#0A0E1A (deep navy-charcoal) — all four frames.#141A2E.#FFFFFF.#2E7BFF (electric blue).#A855F7 (violet).#8A94B8.#22C55E — never a brand color.rgba(255,255,255,0.12)).Balance: ~70% dark ground, ~20% phone UI surface, ~10% glow/accents.
Typography:
Shape language: Glassy rounded panels with 1px luminous hairline borders over dark grounds; the phone frame is a soft continuous-curve slab with a thin electric-blue rim light; floating format cards and badges are rounded rectangles at 20–24px radius with a blurred glow beneath. Thin luminous strokes, radial rings, and arcs echo download progress. No hard drop shadows — glow replaces shadow.
Layout: Portrait 1080×1920 (9:16) canvases. Shared skeleton: 96px safe margin; headline block anchored top-left in two stacked lines; supporting line beneath; phone mockup dominant in the lower 60–70% of the frame, angled 6–10° and bleeding slightly off the bottom edge; HUD-style floating panels orbit the phone left and right and never cross the headline; a faint radial glow behind the phone is the single light source.
Imagery: No stock people, no third-party logos. Cinematic abstract video thumbnails inside the phone UI — aurora, landscape, and neon-city frames generated as original gradients and geometric scenes, each with a small duration chip and play glyph. Original luminous download-arrow glyphs, progress arcs, particle dust, and volumetric glow are the only decorative imagery; all icons drawn from one original set.
Avoid: Centered headline + subtext + button SaaS hero layouts; blue-on-white or any light ground; grids of identical hover-lift cards or generic dashboard tiles; stock photography of people, third-party platform logos, fake ratings or download counts; green anywhere except completed/confirmed states; Inter, Roboto, Arial, Poppins, or system-ui for headlines or body; gradient-blob decoration not tied to the single phone light source; bouncy or playful motion.
The public entry (Landing) is built as Screenshot 1's hero frame brought to life: a deep navy-charcoal full-bleed ground with a single volumetric blue-to-violet glow blooming from behind a large phone tilted ~8° and cropped at the bottom edge. The phone screen shows the downloader UI — URL input pill, a solid electric-blue Download button, a cinematic thumbnail with a progress ring frozen at 68% — while three original glow-arrow glyphs and two thin speed lines streak past it. The headline "Download Videos in Seconds" sits top-left in two stacked lines of oversized Space Grotesk white, with the supporting line in muted blue-grey beneath. Nothing is centred; the composition is a diagonal from headline (top-left) to phone (bottom-right).
The same signature moves carry into the preview strip and the Screenshots page: every frame keeps the oversized two-line white headline top-left, the tilted phone bleeding off the bottom edge, a 1px electric-blue/violet hairline plus soft outer glow on the phone rim, HUD-style floating glass panels with tabular numerals, progress captured mid-motion at 68% in electric blue, and green checkmarks only on completed rows in Screenshot 4. The four frames read as one campaign because they share the same diagonal, the same single light source, and the same luminous vector marks.
Interaction Model: Animated Motion Tempo: cinematic Hero Dimensionality: webgl
Landing Hero Motion Brief
Landing Hero 3D Scene Brief — DIRECTION-DERIVED
One crafted real-time scene: a soft continuous-curve phone slab tilted ~8°, its screen a live-rendered downloader UI (URL pill, electric-blue Download button, cinematic thumbnail, progress ring held at 68%), lit by a single volumetric blue-to-violet glow behind it, with three luminous download-arrow glyphs and two thin speed lines as original vector marks at the headline's diagonal. The scene shows the product's defining state — a download in progress, fast and controlled — and holds it cinematically rather than animating new behavior. Reduced-motion renders the same scene as a static composed frame.
clamp()) to fit, with no other element covering them. Imagery and decoration may crop, bleed, rotate, or overlap as the direction asks, provided they cover no readable text or control. Provenance: explicit (design constraint).prefers-reduced-motion, the hero and any moving content provide a usable static arrangement with the same hierarchy. Provenance: explicit (design constraint).No completed page designs yet.
Completed design pages will appear here when they are ready to preview.
No completed page designs yet.
Completed design pages will appear here when they are ready to preview.
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