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ultra-video

byRayyan Ali

“I want a SaaS web app that automatically generates short-form promotional videos for local businesses using AI. It should include script generation, voiceover, stock footage, captions, branding, and video rendering. It must support subscriptions and video downloads.” ✅ APP NAME (Working Name) LeadReel AI 🎯 CORE PURPOSE LeadReel AI is a web app that helps local businesses create high‑converting short-form marketing videos in under 60 seconds. The goal is: Generate customer leads Increase social media presence Save time and money on content creation Target users: Real estate agents Dentists Gym owners Restaurants Car dealerships Lawyers Med spas Local service businesses 🧠 MAIN PROBLEM WE SOLVE Local businesses: Don’t know how to create videos Don’t have time to edit Don’t want to hire expensive agencies Struggle with social media marketing We automate everything. 🚀 CORE FEATURES (MVP) This is Version 1. Keep it simple. 1️⃣ User Dashboard After login, user sees: “Create New Video” button Previous videos Download button Edit button Subscription status 2️⃣ Create Video Flow When user clicks “Create New Video”, they see a form: Step 1: Business Info (Saved in profile) Business name Logo upload Location Contact info Website (optional) Phone number Brand colors (optional) Step 2: Video Details Form User fills: What are you promoting? (Example: “3-bedroom ocean-view apartment in Miami”) Offer / Promotion (Example: “5% discount this month”) Call to Action (Example: “Book a showing today”) Target Platform: Instagram Reel (9:16) TikTok (9:16) YouTube Shorts Facebook Tone: Professional Luxury Friendly Urgent Energetic Video Length: 15 sec 30 sec 60 sec Then user clicks: ✅ “Generate Video” ⚙️ WHAT HAPPENS IN THE BACKEND Step 1: AI Script Generator Using OpenAI API: Generate short high-converting script Hook in first 3 seconds Highlight benefits Include call-to-action Optimized for retention Step 2: Voiceover Generation Using: ElevenLabs API or OpenAI TTS Voice options: Male professional Female professional Energetic Luxury tone Friendly tone Step 3: Visual Generation For MVP: ✅ Use stock footage APIs: Pexels Pixabay Search based on: Keywords from script Business type Location (if possible) If user uploads property images (for real estate): Use their images instead. Step 4: Auto Captions Generate subtitles Bold keywords Animated style Large readable font Social-media style captions Step 5: Branding Layer Add logo watermark Add business name Add phone number at end Add call-to-action slide Use brand color for text Step 6: Background Music Select from: Upbeat Luxury Calm Motivational Trendy Auto adjust volume under voiceover. Step 7: Video Rendering Use: ✅ FFmpeg Render: Vertical 9:16 1080x1920 MP4 format Step 8: Final Output User sees: Video preview Download button “Regenerate” “Edit Script” 🛠 EDIT FEATURE (Simple Version) User can: Edit script text manually Change voice Change music Regenerate visuals Then re-render. 💳 SUBSCRIPTION SYSTEM Pricing example: Free Plan: 2 videos Watermark Pro Plan – $79/month: Unlimited videos No watermark HD export Use: Stripe for payments 📊 FUTURE FEATURES (Phase 2) AI hook optimizer Auto hashtag generator AI caption for Instagram AI posting scheduler Performance analytics A/B testing thumbnails Multi-language videos AI ad script version 🎨 DESIGN STYLE Dark theme Modern Minimal Large buttons Smooth animations Mobile-friendly Clean UI Inspiration: Stripe Notion Runway AI ElevenLabs 🏗 TECH STACK (Give This to Developer) Frontend: React or Next.js Backend: Python (FastAPI) OR Node.js APIs: OpenAI (script) ElevenLabs (voice) Pexels API (stock footage) Stripe (payments) Rendering: FFmpeg Hosting: Render / Railway / AWS Storage: AWS S3 or Cloudflare R2 📈 HOW THIS MAKES $1,000/DAY If you charge $79/month: You need: ~380 users That’s it. Target one niche first (example: real estate). DM and cold outreach strategy: Instagram LinkedIn Email Facebook groups Offer: “Free 7-day trial” Convert them.

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System Requirements

System Requirement Document
Page 1 of 4

ultra-video

Introduction

The ultra-video project, also known as LeadReel AI, is a SaaS web application designed to automatically generate short-form promotional videos for local businesses using AI. The application aims to simplify video creation, allowing businesses to enhance their social media presence without the need for extensive video editing skills or expensive agencies. This document outlines the system requirements for the MVP version of LeadReel AI, focusing on speed, simplicity, and high-quality output.

System Overview

LeadReel AI is designed to assist local businesses in creating high-converting marketing videos quickly and efficiently. The system leverages AI to generate scripts, voiceovers, and captions, and integrates stock footage to produce professional videos ready for social media platforms. The MVP focuses on delivering a seamless user experience with fast video generation and high-quality script output.

Functional Requirements

  • As a User, I should be able to enter business details and generate a promotional video ready to post.
  • As a User, I should be able to receive a high-quality short-form script with a strong hook and clear call-to-action.
  • As a User, I should be able to see clean, auto-generated captions styled for TikTok/Reels.
  • As a User, I should be able to download the generated video in a 9:16 format.
  • As a User, I should experience fast rendering, with total generation time under 90 seconds.
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User Personas

  • Real Estate Agents: Looking to showcase properties with engaging videos.
  • Dentists: Promoting dental services and special offers.
  • Gym Owners: Advertising gym memberships and fitness programs.
  • Restaurants: Highlighting menu items and dining experiences.
  • Car Dealerships: Showcasing new and used vehicles.
  • Lawyers: Promoting legal services and consultations.
  • Med Spas: Advertising beauty treatments and packages.
  • Local Service Businesses: General promotion of services and offers.

Visuals Colors and Theme

  • primary: #1A73E8 (a deep blue for brand identity)
  • primary_light: #E8F0FE (a light blue for hover states)
  • secondary: #FF7043 (a coral hue for emphasis and links)
  • accent: #FFCA28 (a vibrant yellow for CTAs and badges)
  • highlight: #FFB300 (a warm amber for notifications and active states)
  • bg: #F5F5F5 (a soft grey for the page background)
  • surface: rgba(255, 255, 255, 0.9) (a white card/panel background)
  • text: #212121 (a dark grey for primary text)
  • text_muted: #757575 (a muted grey for secondary text)
  • border: rgba(0, 0, 0, 0.1) (a subtle black border)
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Signature Design Concept

The homepage of LeadReel AI will feature an interactive "Video Creation Journey" map. Users will navigate through a dynamic, animated path that visually represents each step of the video creation process. As users hover over each step—such as script generation, voiceover, and rendering—animated icons and brief descriptions will appear, providing an engaging overview of the process. This interactive journey will be built using framer-motion for smooth animations and transitions, creating an immersive experience that highlights the simplicity and speed of the platform.

Interaction Model & Motion Direction

The landing page will utilize a "parallax" interaction model, creating a layered depth effect as users scroll. Decorative elements, such as animated icons and background patterns, will move at different speeds to enhance the storytelling aspect. The real content will scroll naturally, ensuring clarity and focus on the core features. Internal pages, such as the dashboard and video creation flow, will adopt a "static" model to prioritize usability and speed.

Non-Functional Requirements

  • The system must render videos within 90 seconds to ensure user satisfaction.
  • The application should support high concurrency to handle multiple users simultaneously.
  • The UI must be responsive and mobile-friendly to accommodate various devices.
  • The system should ensure data security and privacy for all user information.
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Tech Stack

  • Frontend: React
  • Backend: Python (FastAPI)
  • APIs: OpenAI (script), ElevenLabs (voice), Pexels API (stock footage), Stripe (payments)
  • Rendering: FFmpeg
  • Hosting: AWS
  • Storage: AWS S3

Assumptions and Constraints

  • The MVP will not include advanced editing features, AI scene generation, analytics, or auto-posting.
  • The application will initially target local businesses in Pakistan, considering local currency and timezone settings.
  • The system will focus on generating videos for social media platforms with a 9:16 aspect ratio.

Glossary

  • MVP: Minimum Viable Product
  • AI: Artificial Intelligence
  • API: Application Programming Interface
  • FFmpeg: A multimedia framework used for video rendering
  • SaaS: Software as a Service

This document outlines the essential requirements and design concepts for the ultra-video project, ensuring a focused and efficient development process for the MVP.

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