Document ID: TPL-SRD-001
Version: 1.2
Date: 2026-03-16
Status: Updated
turbo-platform is a cutting-edge, scalable solution for managing dynamic QR codes and delivering browser-based Augmented Reality (AR) experiences. The platform bridges physical product packaging with digital interactivity, enabling brands to create immersive storytelling experiences that engage consumers directly through their mobile browsers, without requiring app downloads.
This document outlines the system requirements for the Phase 1 MVP of turbo-platform, ensuring alignment with the project's goals and user needs. The platform is tailored for the U.S. market, with considerations for locale-specific defaults, such as currency (USD), timezone (EST), and compliance with U.S. data privacy regulations.
turbo-platform is a modular, secure, and scalable WebAR platform that empowers brands to create, manage, and analyze dynamic QR codes linked to AR experiences. The MVP focuses on delivering:
| Type | Color | Hex |
|---|---|---|
| Primary | Turbo Red | #FF0000 |
| Primary | Electric Blue | #007BFF |
| Secondary | Cool Gray | #B0BEC5 |
| Secondary | White | #FFFFFF |
| Accent | Neon Green | #39FF14 |
| Accent | Vibrant Orange | #FF5722 |
The visual design combines bold, high-energy colors with sleek modern gradients to evoke a sense of speed and innovation. Subtle animations and dynamic transitions create an engaging user experience that feels premium and futuristic.
The homepage will feature an interactive galaxy map where each star represents a feature or section of the platform. Users can navigate the galaxy by zooming, panning, and clicking on stars to explore features like QR code management, asset pipeline, analytics, and more.
This design will make the homepage unforgettable, setting the tone for turbo-platform's innovative and dynamic branding.
| Category | Requirement | Target |
|---|---|---|
| Performance | QR scan → AR render | < 5 seconds (95th percentile, 4G) |
| Performance | 3D asset load | < 3 seconds (compressed GLB) |
| Scalability | Concurrent QR scans | Millions without degradation |
| Security | Communication | TLS 1.3 for all traffic |
| Security | Authentication | JWT tokens, bcrypt password hashing |
| Reliability | Asset delivery | Cloud CDN with multi-region edge caching |
| Compatibility | Mobile browsers | iOS Safari 15+, Android Chrome 90+ |
| Compliance | Data privacy | GDPR-ready: anonymized analytics, consent-based tracking |
| Layer | Technology |
|---|---|
| Frontend | React (Dashboard), Three.js + model-viewer (AR Viewer) |
| Backend API | Python + FastAPI |
| Database | MySQL + Alembic migrations |
| Object Storage | Google Cloud Storage |
| CDN | Cloud CDN |
| AI Models | GPT 5.2 (user-friendly responses), Claude 4.5 Opas (academic/coding work) |
| AI Tools | Litellm (LLM routing), Langchain |
| Local Dev | Docker, docker-compose |
| Server Orchestration | Kubernetes |
| Term | Definition |
|---|---|
| WebAR | Web-Based Augmented Reality — AR experiences delivered through browsers without app downloads. |
| Dynamic QR | QR code whose destination can be updated server-side without reprinting the physical code. |
| GLB | Binary glTF — compact 3D model format optimized for web delivery. |
| USDZ | Apple's 3D file format used by AR Quick Look on iOS. |
| Draco | Google's open-source compression library for 3D meshes. |
| AR Quick Look | Apple's native AR viewer triggered by <model-viewer> or .usdz links in Safari. |
| model-viewer | Google's web component for displaying 3D models with AR support. |
| Cloud Run | GCP's serverless container platform for auto-scaling APIs. |
This updated SRD reflects the inclusion of post-AR engagement features and the ability for users to selectively regenerate the document to reflect updated requirements. Let me know if there are any additional refinements you'd like to make!

Dynamic QR codes. Instant WebAR. Zero app downloads.
Six powerful capabilities working together to bridge your physical products with immersive digital experiences.
Create, update, and track QR codes in real time without reprinting physical packaging or labels.
Upload 3D models, videos, and images. Auto-optimize for instant AR delivery across every device.
Deliver immersive AR experiences on iOS Safari, Android Chrome, and desktop with zero app downloads.
Configure brand overlays with your logo, colors, headlines, and CTAs inside every AR experience.
Real-time metrics on scan counts, device types, locations, and time-series trends at a glance.
Amplify campaigns with social sharing, save-for-later, and deep-link CTAs after the AR moment.
How It Works
Four simple steps take you from physical packaging to an immersive, trackable AR experience your customers will love.
Create QR Code
Generate a unique, trackable QR code in seconds. Download as PNG or SVG, ready for product packaging, print collateral, or signage. Update the linked experience anytime without reprinting.
Upload Your Asset
Drag and drop your 3D model, video, or image. Our pipeline automatically converts and compresses assets into AR-ready formats (GLB + USDZ) optimized for instant mobile loading.
Configure Brand Overlay
Add your logo, choose brand colors, set a headline and call-to-action button. The AR overlay ensures every scan reinforces your brand identity with a pixel-perfect presentation.
Go Live & Track
Publish your AR experience with one click. Track scans across devices, locations, and time periods. Get real-time analytics on engagement, shares, and post-AR conversions.
Generate a unique, trackable QR code in seconds. Download as PNG or SVG, ready for product packaging, print collateral, or signage. Update the linked experience anytime without reprinting.
Drag and drop your 3D model, video, or image. Our pipeline automatically converts and compresses assets into AR-ready formats (GLB + USDZ) optimized for instant mobile loading.
Add your logo, choose brand colors, set a headline and call-to-action button. The AR overlay ensures every scan reinforces your brand identity with a pixel-perfect presentation.
Publish your AR experience with one click. Track scans across devices, locations, and time periods. Get real-time analytics on engagement, shares, and post-AR conversions.
turbo-platform delivers browser-based AR experiences that load instantly — no app downloads, no friction. Consumers scan your QR code and see your product come alive in seconds, on any device.
Drill down by device, location, and time period.
See how innovative brands are transforming product packaging into immersive AR experiences.
Start free, scale as you grow. No hidden fees, no surprises.
All plans include a 14-day free trial. No credit card required.
Start free. Launch in minutes. No app required.
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