turbo-platform
Jared Frieden# Request for Product (RFP) — mango-qr --- ## 1. Executive Summary **mango-qr** is a self-service WebAR platform enabling brands to transform physical product packaging into interactive augmented reality experiences. Consumers scan dynamic QR codes printed on packaging (wine bottles, food products, cosmetics) to instantly view 3D models, brand videos, and immersive storytelling content — directly in their browser, with zero app downloads. ### Market Opportunity The WebAR market has a significant gap: **8th Wall shut down its hosted platform in February 2026**, leaving brands and agencies without a self-service AR solution. Remaining competitors (ZapWorks, Blippar) are agency-dependent or SDK-only. mango-qr targets this displaced customer base with a complete self-service platform. --- ## 2. Product Vision ### North Star Principles | ID | Principle | Description | |----|-----------|-------------| | NS1 | Zero-Friction AR | QR scan to AR experience in under 5 seconds, zero app downloads | | NS2 | Print Once, Update Forever | Dynamic QR redirect — update AR content without reprinting | | NS3 | Cross-Device Parity | Meaningful AR on every device: iOS, Android, desktop | | NS4 | Brand Storytelling First | Every feature serves the product packaging storytelling use case | | NS5 | Self-Service Simplicity | Non-technical marketers can publish AR experiences without code | ### Go-to-Market **Product packaging → AR content.** Target customers include: - **Wine & spirits** — Vineyard tours, tasting notes, food pairing videos - **Food & beverage** — Recipe animations, ingredient sourcing stories, farm-to-table journeys - **Cosmetics & skincare** — Ingredient origin videos, application tutorials, sustainability stories - **Consumer electronics** — 3D product exploration, setup guides, feature demonstrations --- ## 3. Scope ### In Scope (Phase 1 MVP) | # | Capability | Description | |---|-----------|-------------| | 1 | **Dynamic QR Management** | Create, update, and track QR codes. Update linked content without reprinting physical codes | | 2 | **3D Asset Pipeline** | Upload FBX/OBJ/GLB → automatic conversion to GLB (Draco-compressed) + USDZ (iOS) | | 3 | **Video/Image Asset Pipeline** | Upload MP4/MOV/WebM videos and PNG/JPG images → optimize for mobile delivery | | 4 | **WebAR Viewer** | Browser-based AR experience: model-viewer + USDZ for iOS, Three.js + WebXR for Android, orbit viewer for desktop | | 5 | **Brand Customization** | Configurable brand overlay in AR: logo, headline, description, CTA button, primary color | | 6 | **Scan Analytics** | Real-time metrics: scan counts, device breakdown, geolocation, time-series charts | | 7 | **Self-Service Dashboard** | React web app for brands to manage QR codes, assets, experiences, and analytics | ### Out of Scope (Future Phases) | Phase | Features | |-------|---------| | Phase 2 | Interactive logic (Three.js scripting), creative editor, multi-asset experiences, white-label theming | | Phase 3 | Org AI (client-specific filtering), semantic segmentation, AI model ensemble, SLAM markerless AR | --- ## 4. Target Users | Persona | Role | MVP Priority | |---------|------|:------------:| | **Brand Manager / Marketer** | Creates QR codes, uploads assets, configures brand overlays, reviews analytics | 🔴 Primary | | **Consumer** | Scans QR on packaging → views AR experience in browser | 🔴 Primary | | **Developer** | Uploads 3D models, manages asset pipeline, integrates via API | 🟡 Secondary | | **Admin** | Manages user accounts, permissions, platform settings | 🟡 Secondary | --- ## 5. Success Criteria | Metric | Target | Measurement | |--------|--------|-------------| | QR scan → AR render time | < 5 seconds | 95th percentile on 4G network | | 3D asset load time | < 3 seconds (compressed GLB) | 95th percentile | | Asset pipeline processing | < 60 seconds (model), < 120 seconds (video) | Median | | Cross-browser compatibility | ≥ 85% of mobile browsers | iOS Safari + Android Chrome | | Dashboard usability | 3-click publish flow | Create QR → Upload → Link & Publish | | File size limit | 25MB per asset | Enforced at upload | --- ## 6. Technical Constraints | Constraint | Detail | |-----------|--------| | **Hosting** | Google Cloud Platform (GCP) — Cloud Run, Cloud Storage, Cloud SQL, Memorystore, Cloud CDN | | **Domain** | `mango-qr.com` (pending purchase) | | **iOS AR** | No native WebXR on Safari — must use `<model-viewer>` + USDZ/AR Quick Look fallback | | **Asset size** | 25MB maximum per upload | | **Frameworks** | React (dashboard), FastAPI (backend), Three.js + model-viewer (AR viewer) | | **Database** | MySQL via SQLAlchemy + Alembic migrations | | **Local dev** | Docker Compose with GCS emulator, MySQL, Redis |
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Bridge Physical & Digital Reality
Dynamic QR codes. Instant WebAR. Zero app downloads.
Static packaging can’t tell your brand’s story.
- Static QR codes locked at print time
- Costly reprints for every campaign change
- Zero scan analytics or consumer insights
- No interactive engagement after the scan
- Dynamic QR codes updated in real time
- Change linked content live, no reprinting
- Real-time analytics by device, location & time
- Instant browser-based AR engagement
Everything you need to go from packaging to AR
Six powerful capabilities working together to bridge your physical products with immersive digital experiences.
Dynamic QR Management
Create, update, and track QR codes in real time without reprinting physical packaging or labels.
Media Asset Pipeline
Upload 3D models, videos, and images. Auto-optimize for instant AR delivery across every device.
Browser-Based AR
Deliver immersive AR experiences on iOS Safari, Android Chrome, and desktop with zero app downloads.
Brand Customization
Configure brand overlays with your logo, colors, headlines, and CTAs inside every AR experience.
Scan Analytics
Real-time metrics on scan counts, device types, locations, and time-series trends at a glance.
Post-AR Engagement
Amplify campaigns with social sharing, save-for-later, and deep-link CTAs after the AR moment.
How It Works
Launch your first AR experience in minutes
Four simple steps take you from physical packaging to an immersive, trackable AR experience your customers will love.
Create QR Code
Generate a unique, trackable QR code in seconds. Download as PNG or SVG, ready for product packaging, print collateral, or signage. Update the linked experience anytime without reprinting.
Upload Your Asset
Drag and drop your 3D model, video, or image. Our pipeline automatically converts and compresses assets into AR-ready formats (GLB + USDZ) optimized for instant mobile loading.
Configure Brand Overlay
Add your logo, choose brand colors, set a headline and call-to-action button. The AR overlay ensures every scan reinforces your brand identity with a pixel-perfect presentation.
Go Live & Track
Publish your AR experience with one click. Track scans across devices, locations, and time periods. Get real-time analytics on engagement, shares, and post-AR conversions.
Create Your Dynamic QR Code
Generate a unique, trackable QR code in seconds. Download as PNG or SVG, ready for product packaging, print collateral, or signage. Update the linked experience anytime without reprinting.
Upload & Optimize Your Media
Drag and drop your 3D model, video, or image. Our pipeline automatically converts and compresses assets into AR-ready formats (GLB + USDZ) optimized for instant mobile loading.
Customize Your Brand Experience
Add your logo, choose brand colors, set a headline and call-to-action button. The AR overlay ensures every scan reinforces your brand identity with a pixel-perfect presentation.
Launch & Monitor in Real Time
Publish your AR experience with one click. Track scans across devices, locations, and time periods. Get real-time analytics on engagement, shares, and post-AR conversions.
See it before you scan it
turbo-platform delivers browser-based AR experiences that load instantly — no app downloads, no friction. Consumers scan your QR code and see your product come alive in seconds, on any device.
- iOS Safari — full AR Quick Look support
- Android Chrome — Scene Viewer integration
- Desktop 3D preview with orbit controls
- Automatic USDZ fallback for Apple devices
Real-time insights from every scan
Drill down by device, location, and time period.
Brands love turbo-platform
See how innovative brands are transforming product packaging into immersive AR experiences.
Simple, scalable pricing
Start free, scale as you grow. No hidden fees, no surprises.
- ✓Up to 10 dynamic QR codes
- ✓5 GB asset storage
- ✓Browser-based AR viewer
- ✓Basic scan analytics
- ✓Email support
- ✓PNG & SVG QR downloads
- ✓Unlimited dynamic QR codes
- ✓50 GB asset storage
- ✓Brand overlay customization
- ✓Real-time analytics dashboard
- ✓Social sharing & Save for Later
- ✓3D model optimization pipeline
- ✓Priority support
- ✓API access
- ✓Everything in Growth
- ✓Unlimited asset storage
- ✓Dedicated account manager
- ✓Custom brand integrations
- ✓SLA & uptime guarantee
- ✓Advanced security & compliance
- ✓SSO / SAML authentication
- ✓Custom API rate limits
All plans include a 14-day free trial. No credit card required.
Ready to bring your packaging to life?
Start free. Launch in minutes. No app required.
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