System Requirements Document (SRD) for Sharp-Ads

1. Introduction

This document outlines the system requirements for Sharp-Ads, a platform designed to leverage artificial intelligence to create and manage digital advertisements for businesses worldwide. The platform aims to simplify the ad creation process, provide localized targeting, and deliver high-quality, multi-platform ad campaigns at an affordable price point.

The project is tailored to meet the needs of businesses in Nigeria (NG) and globally, ensuring accessibility, scalability, and ease of use. This document serves as a comprehensive guide for the development and implementation of the Sharp-Ads platform.

2. System Overview

Sharp-Ads is a subscription-based AI-powered ad management platform. It offers businesses the ability to generate and manage digital ads across platforms such as Google, Facebook, Instagram, LinkedIn, and TikTok. The platform provides two pricing tiers: a standard plan ($100/month for 10 ads) and an enterprise plan ($500/month for 100 ads).

Key features include:

• AI-driven ad creation (copy and visuals).
• Multi-platform ad deployment.
• Localized targeting using AI translation.
• Monthly performance reporting.
• A user-friendly interface for onboarding and campaign management.

The system will be designed to support global clients, with a focus on localization and scalability. It will also ensure compliance with international data privacy and advertising standards.

3. Functional Requirements

• As a User, I should be able to sign up with my name, email, company name, and ad platform preferences.
• As a User, I should be able to select a subscription plan (Standard or Enterprise).
• As a User, I should be able to provide business details and ad preferences during onboarding.
• As a User, I should be able to view a step-by-step explanation of how the platform works.
• As a User, I should be able to see a pricing table comparing the Standard and Enterprise plans.
• As a User, I should be able to view testimonials and a global map showing client locations.
• As a User, I should be able to access FAQs for common questions.
• As a User, I should be able to request a free ad audit.
• As an Admin, I should be able to manage user accounts and subscription plans.
• As an Admin, I should be able to monitor ad campaign performance metrics.
• As an Admin, I should be able to update FAQs and testimonials.

4. User Personas

4.1 Business Owner

• Description: Small to medium-sized business owners looking to expand their digital presence.
• Goals: Affordable and effective ad campaigns, ease of use, and measurable results.
• Pain Points: Limited budget, lack of expertise in digital marketing, and time constraints.

4.2 Marketing Manager

• Description: Professionals managing ad campaigns for larger organizations.
• Goals: Scalable ad solutions, advanced analytics, and multi-platform integration.
• Pain Points: Complexity of managing multiple platforms, need for localized targeting, and reporting.

4.3 Admin

• Description: Internal team managing the platform and user accounts.
• Goals: Ensure smooth platform operation, manage user data, and provide support.
• Pain Points: System downtime, user complaints, and data security.

5. Visuals Colors and Theme

Color Palette

• Background: #F9F9F9 (Soft White)
• Surface: #FFFFFF (Pure White)
• Text: #333333 (Dark Gray)
• Accent: #FF6B35 (Bold Orange)
• Muted Tones: #B0BEC5 (Muted Blue-Gray)

Theme

The theme will be professional, clean, and slightly futuristic, reflecting the innovative nature of AI technology. It will use a combination of bold typography and subtle animations to create a dynamic user experience.

6. Signature Design Concept

Interactive Global Trust Map with Dynamic Animations

The homepage will feature an interactive global map as its centerpiece, showcasing the worldwide reach of Sharp-Ads. The map will display animated location pins that light up and expand when hovered over, revealing client testimonials and success stories from that region.

The map will be accompanied by a subtle, glowing grid that pulses softly, symbolizing the interconnectedness of global businesses. Users can click on a pin to view a short video or a carousel of testimonials from clients in that region, complete with their country flags and logos.

The map will be framed by a futuristic, gradient background that shifts colors based on the time of day (e.g., warm tones during the day and cool tones at night). Micro-interactions, such as smooth transitions and hover effects, will make the experience engaging and memorable.

This design will immediately communicate the global and innovative nature of Sharp-Ads, leaving a lasting impression on visitors.

7. Non-Functional Requirements

• Scalability: The system must support up to 1 million users globally.
• Performance: The platform should load within 3 seconds on a standard 4G connection.
• Security: Implement robust data encryption and comply with GDPR and other international data privacy regulations.
• Availability: Ensure 99.9% uptime with minimal downtime for maintenance.
• Localization: Support multiple languages and currencies for global users.
• Accessibility: Adhere to WCAG 2.1 AA standards for web accessibility.

8. Tech Stack

Frontend

• React for Web

Backend

• Python
• FastAPI

Database

• MySQL (with Alembic for migrations)

AI Models

• GPT 5.4 for user-friendly responses
• Claude 4.6 Opas for academic or coding work
• Google Nano Banana for image generation

AI Tools

• Litellm for LLM Routing
• Langchain

Local Orchestration

• Docker
• docker-compose

Server-Side Orchestration

• Kubernetes

9. Assumptions and Constraints

• The platform will primarily target small to medium-sized businesses but must be scalable to accommodate enterprise clients.
• The system will operate in English by default but will support localization for other languages.
• The pricing model will remain fixed at $100/month for the Standard Plan and $500/month for the Enterprise Plan.
• The platform will be hosted on cloud infrastructure to ensure scalability and reliability.

10. Glossary

• AI (Artificial Intelligence): Technology that enables machines to perform tasks that typically require human intelligence.
• Localized Targeting: Customizing advertisements to suit the language, culture, and preferences of a specific geographic region.
• Multi-Platform Integration: The ability to manage ad campaigns across multiple digital platforms from a single interface.
• GDPR: General Data Protection Regulation, a legal framework that sets guidelines for the collection and processing of personal data from individuals who live in the European Union (EU).
• WCAG 2.1 AA: Web Content Accessibility Guidelines, a set of recommendations for making web content more accessible.