System Requirements Document (SRD)

Rising-Audit

1. Introduction

The Rising-Audit project is designed to address the critical gaps in SEO and digital marketing strategies for real estate agencies across the UAE, UK, and US. This initiative stems from a comprehensive audit of 50 real estate agency websites, which revealed that only 6 had a proper SEO structure capable of ranking on Google. The remaining 44 websites suffered from common issues such as missing keyword strategies, slow load times, and lack of local SEO.

This document outlines the system requirements for the Rising-Audit platform, which aims to provide real estate agencies with actionable insights, tools, and services to optimize their online presence and improve lead generation.

2. System Overview

The Rising-Audit platform will serve as a comprehensive digital marketing and SEO solution tailored specifically for real estate businesses. Its core functionalities include:

• Conducting automated SEO audits for real estate websites.
• Providing actionable recommendations to improve website performance.
• Offering services such as web development, SEO optimization, and paid advertising campaigns.
• Enabling real estate agencies to track their website's performance and rankings over time.

The platform will cater to users in the UAE, UK, and US, ensuring compliance with locale-specific SEO practices, currency formats, and time zones.

3. Functional Requirements

As User:

• I should be able to request a free SEO audit by entering my website URL.
• I should receive a detailed report highlighting SEO issues and recommendations.
• I should be able to view a checklist of common SEO problems and their solutions.
• I should have the option to book a consultation for web development or paid advertising services.

As Admin:

• I should be able to manage user requests for audits and consultations.
• I should be able to generate and send SEO audit reports to users.
• I should be able to update the checklist of SEO issues and solutions.
• I should be able to track the performance of user websites over time.

As Guest:

• I should be able to view general information about the platform and its services.
• I should be able to access a sample SEO audit report.

4. User Personas

1. Admin:

   • Role: Manages the platform, generates reports, and oversees user interactions.
   • Needs: A dashboard to manage user requests, generate reports, and track website performance.

2. User:

   • Role: Real estate agency owner or marketer seeking to improve their website's SEO.
   • Needs: Easy access to SEO audits, actionable recommendations, and consultation services.

3. Guest:

   • Role: Potential user exploring the platform's offerings.
   • Needs: Access to general information and sample reports to understand the platform's value.

5. Visuals Colors and Theme

Color Palette:

• Primary: #1A73E8 (Deep Blue)
• Primary Light: #4D90FE (Sky Blue)
• Secondary: #FF6F61 (Coral Red)
• Accent: #FFD700 (Vibrant Gold)
• Highlight: #FFA500 (Amber Orange)
• Background (bg): #F9FAFB (Light Gray)
• Surface: rgba(255, 255, 255, 0.9) (Soft White)
• Text: #212121 (Dark Gray)
• Text Muted: #757575 (Muted Gray)
• Border: rgba(0, 0, 0, 0.1) (Subtle Black)

6. Signature Design Concept

Interactive SEO Galaxy

The homepage will feature an interactive galaxy map where each star represents a common SEO issue (e.g., keyword strategy, load time, local SEO).

• User Interaction:

  • Hovering over a star reveals a tooltip with a brief description of the issue.
  • Clicking on a star opens a detailed explanation and solution in a modal.

• Visuals:

  • Stars will glow and pulse gently, creating a dynamic and engaging experience.
  • The galaxy will rotate slightly as the user moves their cursor, adding depth and interactivity.

• Libraries:

  • @react-three/fiber and @react-three/drei for the 3D galaxy.
  • GSAP for smooth animations and transitions.

This concept will make the platform's homepage unforgettable and emphasize its focus on uncovering hidden SEO issues.

7. Interaction Model & Motion Direction

• Landing Page: Parallax interaction model with layered depth and scroll-triggered animations.
• Internal Pages: Static interaction model for clarity and ease of use.

Each section of the landing page will feature a distinctive core mechanic:

• SEO Galaxy: Interactive 3D map.
• Audit Checklist: Scroll-triggered reveal of common SEO issues.
• Call to Action: Hover effects and spring animations for buttons.

8. Non-Functional Requirements

• The platform must load within 3 seconds on average.
• It must support high traffic volumes (up to 10,000 users per day).
• It must comply with GDPR and other relevant data protection regulations.

9. Tech Stack

Frontend:

• React for Web

Backend:

• Python
• FastAPI

Database:

• MySQL (with Alembic for migrations)

AI Models:

• GPT 5.4 for user-friendly responses

AI Tools:

• Langchain

Local Orchestration:

• Docker
• docker-compose

Server-Side Orchestration:

• Kubernetes

10. Assumptions and Constraints

• Users will primarily access the platform from desktop devices.
• The platform will initially target real estate agencies in the UAE, UK, and US.
• SEO audits will focus on English-language websites.

11. Glossary

• SEO: Search Engine Optimization.
• CTA: Call to Action.
• GDPR: General Data Protection Regulation.
• Parallax: A design technique that creates an illusion of depth by moving background and foreground elements at different speeds.

This concludes the updated System Requirements Document for the Rising-Audit project. Let me know if you need further refinements, Ibrahim!