reiger-blue

byPeter Strauss

Reiger Blue is something new, something we all dream about.

LandingSalesLogin
Landing

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System Requirements

System Requirement Document
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System Requirements Document for reiger-blue

1. Introduction

Reiger Blue is a sales platform designed to emphasize traditional, human-to-human sales interactions. The intent is to create a sales experience that is personal and people-centered, reflecting the old-fashioned way of doing sales. The primary audience includes sales representatives and customers who value direct, personal interactions over automated systems.

2. System Overview

Reiger Blue is built around a people-centered sales approach, focusing on human interactions rather than impersonal sales models. The system requires both sales representatives and customers to establish application identities to access protected sales work and resume ongoing sales relationships. The platform includes a durable backend to preserve relationship context and continuity across sessions.

2a. Product Interpretation and Delivery Boundary

The delivery of Reiger Blue is focused on creating a platform that supports human-to-human sales interactions. The system requires application-owned identity for both sales representatives and customers to ensure continuity and security in sales interactions. The current scope does not define specific workflows or delivery channels beyond the established pages and personas. Future expansions may consider additional features or integrations, but the current focus remains on the core human-centric sales approach.

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2b. Source Content Inventory

Not applicable as no content source directive was provided.

2c. Page Content and Component Coverage

Landing

  • Purpose: Introduce Reiger Blue's people-centered sales approach.
  • Components:
    • Introduction to the platform's philosophy.
    • Call-to-action (CTA) for learning more about the platform.
    • Visuals and text emphasizing human-to-human sales.

Login

  • Purpose: Allow users to establish or verify their identity.
  • Components:
    • Fields for username and password.
    • Options for account recovery.
    • Access to create a new account.

Sales

  • Purpose: Workspace for sales representatives to manage sales interactions.
  • Components:
    • Dashboard of active sales interactions.
    • Tools for managing customer relationships.
    • Access to historical sales data.
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Interactions

  • Purpose: Facilitate ongoing sales interactions between customers and representatives.
  • Components:
    • Communication tools for real-time interaction.
    • History of past interactions.
    • Options to schedule future interactions.

3. Functional Requirements

  • As a Sales Representative, I should be able to manage person-to-person sales work and return to active relationships. (Provenance: explicit)
  • As a Customer, I should be able to participate in ongoing human sales interactions. (Provenance: explicit)
  • As a Sales Representative or Customer, I should establish an application identity before accessing protected sales work. (Provenance: required_inference)
  • As a returning user, I should verify my identity to resume ongoing sales relationships. (Provenance: required_inference)

4. User Personas

  • Sales Representative: Responsible for managing sales interactions and maintaining customer relationships through direct, personal engagement.
  • Customer: Engages with sales representatives to explore and purchase products/services, valuing the personal interaction and relationship.

5. Core User Flows

Sales Representative Flow

  1. Access Landing Page: Understand the platform's philosophy.
  2. Login: Establish or verify identity.
  3. Access Sales Page: Manage active sales interactions.
  4. Engage in Interactions: Use tools to communicate with customers.
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Customer Flow

  1. Access Landing Page: Learn about the platform's approach.
  2. Login: Establish or verify identity.
  3. Access Interactions Page: Engage with sales representatives.
  4. Participate in Sales: Communicate and schedule interactions.

6. Visuals Colors and Theme

  • Muse: Aaron Draplin
  • Palette:
    • Background: #F6F3EE
    • Surface: #FFFFFF
    • Text: #1A1A1A
    • Primary: #E07A5F
    • Accent: #3D405B
    • Muted: #828282
  • Typography:
    • Headings: Alfa Slab One — Bold, all-caps
    • Body: Oswald
    • Scale: 1.5 modular
  • Shape Language: Badge-like elements with thick lines.
  • Layout: Poster-like sections with ruled panels.
  • Imagery: Thick-line vector icons and halftone photos.
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7. Signature Design Concept

The public entry page features a full-width headline in Alfa Slab One over a kraft paper texture, with a CTA button in the primary color. This design creates a warm, approachable feel, emphasizing the platform's commitment to traditional, human-centered sales.

8. Interaction Model & Motion Direction

  • Interaction Model: Static
  • Motion Tempo: Restrained
  • Hero Dimensionality: Flat
  • Landing Hero Motion Brief: A bold headline with a CTA button appears over a kraft paper texture, emphasizing the platform's human-centric approach with minimal animation to maintain focus on the message.

9. Non-Functional Requirements

  • The system must ensure data integrity and continuity across sessions. (Provenance: required_inference)
  • The platform should provide a secure and reliable login mechanism. (Provenance: required_inference)

10. Tech Stack

  • Frontend: React
  • Backend: Python/FastAPI
  • Storage: Durable backend storage
  • Deployment: Docker/docker-compose
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11. Assumptions and Constraints

  • The platform emphasizes human-to-human sales interactions.
  • No automated sales systems are included in the current scope.
  • Application identity is required for accessing sales interactions.

12. Glossary

  • Sales Representative: A user responsible for managing sales interactions.
  • Customer: A user engaging with sales representatives to purchase products/services.
  • Application Identity: A user account required to access protected sales features.
Landing design preview
Landing: Learn platform approach
Login: Establish identity
Interactions: Participate in sales interaction
Landing design preview
Landing: Learn platform approach
Login: Establish identity
Interactions: Participate in sales interaction