regal-2 System Requirements Document

1. Introduction

The purpose of this document is to outline the system requirements for the "regal-2" project, a micro SaaS solution designed to automate local SEO tasks for agencies managing 20–100 local clients. The system will focus on automating Google Business Profile posts, review replies, citation management, rank tracking, and local reports.

2. System Overview

The "regal-2" project aims to provide a comprehensive automation solution for local SEO tasks, specifically targeting agencies with a client base ranging from 20 to 100 local businesses. The system will streamline and automate key SEO activities to enhance efficiency and effectiveness in managing local SEO efforts.

3. Functional Requirements as Story Points

• As an Agency User, I should be able to automate Google Business Profile posts to ensure consistent and timely updates.
• As an Agency User, I should be able to automate review replies to maintain engagement and customer satisfaction.
• As an Agency User, I should be able to manage citations automatically to ensure accurate and consistent business information across platforms.
• As an Agency User, I should be able to track local SEO rankings automatically to monitor performance and adjust strategies as needed.
• As an Agency User, I should be able to generate local SEO reports automatically to provide insights and updates to clients.

4. User Personas

• Agency User: An individual or team member working within an agency that manages local SEO for 20–100 clients. They require efficient tools to automate repetitive SEO tasks and generate reports for their clients.

5. Core User Flows

• Agency User schedules Google Business Profile posts -> System automates posting -> Posts are published on schedule.
• Agency User sets parameters for review replies -> System automates replies -> Customers receive timely responses.
• Agency User inputs citation details -> System manages and updates citations -> Consistent business information is maintained.
• Agency User configures rank tracking -> System tracks and updates rankings -> Agency receives performance data.
• Agency User requests local SEO reports -> System generates and delivers reports -> Agency reviews and shares insights with clients.

6. Visuals Colors and Theme

• primary: #1E90FF (Dodger Blue)
• primary_light: #63B8FF (Light Dodger Blue)
• secondary: #FFD700 (Gold)
• accent: #FF4500 (Orange Red)
• highlight: #32CD32 (Lime Green)
• bg: #F0F8FF (Alice Blue)
• surface: #FFFFFF (White)
• text: #000000 (Black)
• text_muted: #696969 (Dim Gray)
• border: #D3D3D3 (Light Gray)

7. Signature Design Concept

Interactive SEO Dashboard

The homepage will feature an interactive SEO dashboard that visually represents the automation processes in action. Users can click on different sections of the dashboard to see real-time updates on Google Business Profile posts, review replies, citation management, rank tracking, and local reports. The dashboard will use motion/react for smooth transitions and animations, providing a dynamic and engaging user experience.

LANDING HERO MOTION BRIEF

The landing page will feature a dynamic illustration of a digital cityscape where each building represents a different aspect of local SEO. As users scroll, the buildings transform to show the automation processes at work—posts being scheduled, reviews being replied to, citations being updated, rankings being tracked, and reports being generated. This will be achieved using motion/react for seamless animations, creating a continuous loop that highlights the efficiency and effectiveness of the "regal-2" solution.

8. Interaction Model & Motion Direction

• Intended Interaction Model: Animated
  • The landing page will feature moderate scroll-triggered reveals, hover transitions, and spring physics on interactive elements to create an engaging and polished experience.

9. Non-Functional Requirements

• The system must ensure data security and privacy for all client information.
• The system should be scalable to accommodate the needs of agencies with varying client bases.
• The system must provide reliable uptime and performance to ensure continuous access and functionality.

10. Tech Stack

• Frontend: React for Web
• Backend: Python, FastAPI
• Database: MySQL or MariaDB, use alembic for migrations
• Local Orchestration: Docker, docker-compose
• Server-side Orchestration: Kubernetes

11. Assumptions and Constraints

• The system will primarily serve agencies based in India, considering locale-specific defaults and currency.
• The system will integrate with existing Google Business Profile APIs for automation.
• The system will require internet connectivity to function effectively.

12. Glossary

• Google Business Profile: A tool for businesses to manage their online presence across Google, including Search and Maps.
• Citation Management: The process of ensuring a business's information is consistent and accurate across various online directories.
• Rank Tracking: Monitoring the position of a website or business in search engine results for specific keywords.
• Local SEO: The practice of optimizing a business's online presence to attract more business from relevant local searches.