Reduced onboarding drop-off for a Lagos fintech
- Situation
New users left the sign-up flow before first use.
- Decision
Chose to test a shorter three-step flow.
- Action
Ran a two-week test with 40 new users.
- Outcome
Drop-off fell from 38% to 21%.
Names and identifying details are withheld; the outcome sits in line four.


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