Reduced onboarding drop-off for a Lagos fintech
Verified- SituationNew users left the sign-up flow before first use.
- DecisionChose to test a shorter three-step flow.
- ActionRan a two-week test with 40 new users.
- OutcomeDrop-off fell from 38% to 21%.
This claim was confirmed by a named verifier invited to check this specific outcome.


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