Reduced onboarding drop-off for a Lagos fintech
- Situation
- New users left the sign-up flow before first use.
- Decision
- Chose to test a shorter three-step flow.
- Action
- Ran a two-week test with 40 new users.
- Outcome
- Drop-off fell from 38% to 21%.

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Which three steps did the shorter sign-up flow keep?
The draft names a three-step flow but not the steps someone had to complete.
Was the 38% to 21% drop-off measured over the same period before and after the test?
The draft states the numbers but not the period they were measured across.
What did you decide to change after the two-week test ended?
The decision in the draft is about the test only; what followed is missing.
How did the cohort keep going after the eight Saturday sessions?
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How did you arrive at 15 students and 12 completions?
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What did the two volunteers take responsibility for?
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Reduced onboarding drop-off for a Lagos fintech, by testing a shorter three-step sign-up flow with 40 new users.
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