Reduced onboarding drop-off for a Lagos fintech
- Situation
- New users left the sign-up flow before first use.
- Decision
- Chose to test a shorter three-step flow.
- Action
- Ran a two-week test with 40 new users.
- Outcome
- Drop-off fell from 38% to 21%.

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Claim
Drop-off fell from 38% to 21%.
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Reduced onboarding drop-off for a Lagos fintech, by testing a shorter three-step sign-up flow with 40 new users.
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