orbit-marketing System Requirements Document

1. Introduction

The orbit-marketing project is designed to provide a comprehensive marketing automation solution tailored specifically for individual dental clinics. This document outlines the system requirements necessary to support the unique needs of dental professionals, enabling them to effectively manage and enhance their marketing efforts.

2. System Overview

The orbit-marketing system aims to streamline marketing processes for individual dental clinics by offering automated tools and features that cater to their specific requirements. The system will facilitate efficient communication, patient engagement, and marketing campaign management, ultimately contributing to the growth and success of dental practices.

3. Functional Requirements as Story Points

• As a Dental Clinic Owner, I should be able to automate appointment reminders to reduce no-shows.
• As a Dental Clinic Owner, I should be able to send personalized follow-up emails to patients after their visits.
• As a Dental Clinic Owner, I should be able to manage and track marketing campaigns to evaluate their effectiveness.
• As a Dental Clinic Owner, I should be able to segment patients based on treatment history for targeted marketing.
• As a Dental Clinic Owner, I should be able to generate reports on patient engagement and marketing performance.
• As a Dental Clinic Owner, I should be able to integrate with existing dental practice management software for seamless operations.

4. User Personas

• Dental Clinic Owner: The primary user responsible for managing the clinic's operations and marketing strategies.
• Dental Staff: Assist in executing marketing campaigns and managing patient communications.
• Patients: Recipients of marketing communications and engagement efforts.

5. Core User Flows

• Dental Clinic Owner sets up automated appointment reminders -> Patients receive reminders -> Patients confirm or reschedule appointments.
• Dental Clinic Owner creates a marketing campaign -> Dental Staff executes the campaign -> Patients receive targeted communications -> Engagement metrics are tracked and reported.
• Dental Clinic Owner segments patient list -> Sends personalized follow-up emails -> Patients receive emails -> Engagement is monitored and analyzed.

6. Visuals Colors and Theme

• primary: #2A9D8F (Teal)
• primary_light: #E9F5F4 (Light Teal)
• secondary: #264653 (Dark Blue)
• accent: #E76F51 (Coral)
• highlight: #F4A261 (Orange)
• bg: #F1FAEE (Off White)
• surface: #FFFFFF (White)
• text: #1D3557 (Navy Blue)
• text_muted: #A8DADC (Light Blue)
• border: #D3D3D3 (Light Gray)

7. Signature Design Concept

Interactive Dental Journey

The homepage will feature an interactive dental journey map where users can explore various aspects of dental care and marketing strategies. As users hover over different sections of the map, they will see animations illustrating the transformation of a dental practice through effective marketing. This concept will be implemented using motion/react for smooth animations and transitions.

LANDING HERO MOTION BRIEF

The landing hero will depict a dental clinic's transformation through marketing automation. The animation will start with a static image of a dental clinic, which then transforms as marketing strategies are applied, showing increased patient engagement and clinic growth. The animation will loop every 10 seconds, with interactive elements allowing users to click and learn more about each marketing strategy.

8. Interaction Model & Motion Direction

• Intended Interaction Model: Animated
• The landing page will feature moderate scroll-triggered reveals and hover transitions to engage users and highlight key features of the marketing automation system.
• Each section of the landing page will have a distinctive core mechanic, such as morphing SVGs or kinetic typography, to maintain user interest and convey the brand's innovative approach.

9. Non-Functional Requirements

• The system must ensure data security and patient privacy in compliance with relevant regulations.
• The system should be scalable to accommodate the growth of dental clinics.
• The system should provide high availability and reliability to support continuous operations.

10. Tech Stack

• Frontend: React for Web
• Backend: Python, FastAPI
• Database: MySQL or MariaDB, using Alembic for migrations
• AI Models: GPT 5.4 for user-friendly response
• AI Tools: Litellm for LLM Routing, Langchain
• Local Orchestration: Docker, docker-compose
• Server-side Orchestration: Kubernetes

11. Assumptions and Constraints

• The system assumes that dental clinics have access to the internet and basic IT infrastructure.
• The system is constrained by the need to integrate with existing dental practice management software.
• The system must comply with healthcare regulations regarding patient data handling.

12. Glossary

• Marketing Automation: The use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management.
• Patient Engagement: Strategies and tools used to involve patients in their healthcare, improving communication and outcomes.
• Dental Clinic Owner: The individual responsible for the overall management and success of a dental practice.