System Requirements Document (SRD)

Project Name: mercy-studio

1. Introduction

Welcome to the System Requirements Document (SRD) for mercy-studio, a high-converting landing page designed for a graphic design studio based in Poland, specifically targeting clients in the Silesia region. This document outlines the functional and non-functional requirements, design concepts, and technical specifications to ensure the successful delivery of a bold, professional, and visually impactful website.

The goal of mercy-studio is to position the studio as a premium partner for serious brands, emphasizing its expertise in packaging design, POS materials, and brand visuals. The website will focus on generating leads, showcasing real-world applications of design, and communicating the studio’s unique approach to combining illustration skills with commercial design.

2. System Overview

The mercy-studio website will serve as a digital portfolio and lead-generation tool for the studio. It will target small and medium businesses, e-commerce brands, and creators who value high-quality, tailored design solutions. The website will feature a bold, high-contrast visual identity, a structured workflow presentation, and messaging that emphasizes business results and strategic design decisions.

Key features include:

• A visually striking landing page with a strong focus on real-world applications of design.
• Clear positioning as a premium service provider for serious clients.
• Transparent process and reassurance to reduce client uncertainty.
• Realistic portfolio mockups showcasing packaging, POS displays, and branded materials in retail environments.
• A focus on customization and brand fit, ensuring every project is tailored to the client’s needs.

3. Functional Requirements

Story Points:

• As a Visitor, I should immediately understand the studio’s value proposition through a bold headline and subheadline.
• As a Visitor, I should be able to request a quote or start a project via a clear call-to-action button.
• As a Visitor, I should be able to explore the studio’s services, including packaging design, POS materials, branding, and custom illustrations.
• As a Visitor, I should see real-world examples of the studio’s work in the portfolio section.
• As a Visitor, I should understand the studio’s process through a structured workflow presentation.
• As a Visitor, I should feel reassured about timelines, communication, revisions, and production readiness through a “What clients often ask” section.
• As a Visitor, I should understand that the studio’s designs are tailored to my brand, product, and audience.
• As a Visitor, I should feel confident that the studio’s designs are strategic and focused on business results.

4. User Personas

1. Small and Medium Business Owners

• Goals: Increase product visibility, improve brand perception, and drive sales through effective design.
• Concerns: Budget, timelines, and whether the design will fit their brand.

2. E-commerce Brand Managers

• Goals: Stand out in a competitive online market with packaging and branding that drives conversions.
• Concerns: Strategic design decisions and customization for their audience.

3. Creators and Illustrators

• Goals: Collaborate with a studio that understands their creative vision while delivering commercial results.
• Concerns: Balancing creativity with practicality and production readiness.

5. Visuals Colors and Theme

Color Palette:

• Background: #000000 (Black)
• Surface: #FFFFFF (White)
• Text: #F5F5F5 (Light Gray)
• Accent: #FF6600 (Neon Orange)
• Muted Tones: #333333 (Dark Gray)

Style:

• Bold, minimal, slightly edgy, and grid-based.
• High contrast with lots of negative space.
• Typography: Modern sans-serif with strong hierarchy (e.g., Montserrat or Poppins).

6. Signature Design Concept

Concept: Interactive Retail Showcase

The homepage will feature a dynamic retail environment that immerses visitors in the studio’s work. Upon landing, users will see a 3D-rendered shelf display with packaging designs, POS materials, and branded products arranged in a visually striking layout.

Key Features:

• Interactive Mockups: Hovering over each item reveals details about the design, including goals, challenges solved, and real-world applications.
• Scroll Animation: As users scroll, the shelf transitions into different environments (e.g., a store aisle, a checkout counter, an e-commerce product page).
• Bold Typography: Headlines animate in sync with the scroll, reinforcing the studio’s confident tone.
• Accent Color Highlights: Neon orange elements subtly guide the user’s focus across the page.
• Micro-Interactions: Buttons and CTAs pulse slightly when hovered over, creating a tactile feel.

This concept ensures the homepage is unforgettable, visually driven, and immediately communicates the studio’s expertise in retail design.

7. Non-Functional Requirements

• The website must load within 3 seconds on both desktop and mobile devices.
• It must be fully responsive and optimized for various screen sizes.
• The design must adhere to accessibility standards (WCAG 2.1 AA).
• The website must support Polish as the primary language.
• SEO optimization for local search terms related to graphic design in Silesia.

8. Tech Stack

Frontend:

• React for Web

Backend:

• Python
• FastAPI

Database:

• MySQL or MariaDB (using Alembic for migrations)

AI Tools:

• GPT 5.4 for user-friendly responses
• Google Nano Banana for image generation

Local Orchestration:

• Docker
• docker-compose

Server-Side Orchestration:

• Kubernetes

9. Assumptions and Constraints

Assumptions:

• The target audience primarily uses modern browsers (Chrome, Firefox, Edge).
• The website will be hosted on a scalable cloud platform.
• The studio has access to high-quality images and mockups for portfolio content.

Constraints:

• The website must adhere to Polish language and cultural norms.
• The design must avoid generic startup aesthetics or soft gradients.

10. Glossary

• POS Materials: Point-of-sale materials used for in-store marketing.
• Mockups: Realistic representations of design work applied to products or environments.
• CTA: Call-to-action, a button or link prompting users to take action (e.g., “Request a quote”).
• WCAG: Web Content Accessibility Guidelines, standards for making web content accessible to all users.