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Umang SutharFind the features from the doc
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Detect Revenue Leaks.
Protect Your Margins.
Grow Faster.
Monitor availability, pricing, search visibility, ad performance, and competitor activity across 4,200+ dark stores — all in one platform built for quick commerce brands. Get a plain-English diagnosis of every revenue leak, ranked by INR impact per day.
Daily Briefing
Complete brand health assessment in under 60 seconds
Active Revenue Leaks
8 active leaks detected across platforms. Ranked by estimated daily revenue impact in INR. Click any row to expand the diagnosis and recommended actions.
| # | Leak Type | SKU / Platform | Amount (INR/day) | Impact | Trend | |
|---|---|---|---|---|---|---|
| 1 | Stockout | Premium Dark Chocolate 200g Blinkit — 14 dark stores | ₹48,750/day | critical | +23% | |
| 2 | Listing Suppression | Organic Honey 500g Zepto — Bengaluru & Hyderabad | ₹36,120/day | critical | +17% | |
| 3 | Pricing Misalignment | Almond Butter Crunch 350g Instamart — Pan India | ₹28,900/day | high | 2% | |
| 4 | Protein Breakfast Bars (Assorted) Blinkit + Zepto — Sponsored Products | ₹25,400/day | high | +12% | ||
| 5 | Share of Search Drop | Cold-Pressed Coconut Oil 1L BigBasket — Top 10 Cities | ₹21,350/day | high | +19% | |
| 6 | Visibility Loss | Multigrain Digestive Biscuits 250g JioMart — Maharashtra Cluster | ₹18,200/day | medium | 1% | |
| 7 | Return Rate Spike | Fresh Fruit Jam Mixed Berry 400g Amazon Fresh — South Zone | ₹14,300/day | medium | +31% | |
| 8 | Stockout | Quinoa Puffs — Tangy Tomato 75g Zepto — Delhi NCR | ₹11,200/day | medium | -8% |
Premium Dark Chocolate 200g
SKU out of stock across 14 dark stores in Mumbai and Delhi NCR since Tuesday. Estimated daily revenue loss compounds as search ranking begins to degrade. Competitor Amul Dark Chocolate gaining shelf share during outage.
Organic Honey 500g
Product listing suppressed from search results on Zepto after catalog update. Organic search impressions dropped 94% overnight. Manual re-indexing required through seller portal. Two competitor brands now appearing in place of suppressed listing.
Almond Butter Crunch 350g
MRP listed at ₹349 vs competitor price of ₹299 across Instamart. Price gap of ₹50 driving 34% conversion drop. Algorithmic price comparison dashboard shows sustained disadvantage over last 8 days. Discount ladder adjustment recommended.
Protein Breakfast Bars (Assorted)
Cold-Pressed Coconut Oil 1L
Share of search for "coconut oil cold pressed" dropped from rank #3 to rank #7 in 8 days. Category search volume stable at 12,400/day. Two new D2C entrants bidding aggressively on branded keywords — organic ranking displacement underway.
Multigrain Digestive Biscuits 250g
Product carousel placement on category landing page removed after algorithm refresh. Impressions down 38% week-over-week despite stock availability. Competitor Britannia now occupies top carousel slot. Requires seller intervention for featured placement.
Fresh Fruit Jam Mixed Berry 400g
Return rate jumped from 2.1% to 8.7% over the last 4 days. Customer feedback indicates packaging damage during transit — glass jar breakage reported in 74% of returns. Urgent packaging redesign or switch to PET jars recommended.
Quinoa Puffs — Tangy Tomato 75g
Limited stockout across 6 dark stores in Gurgaon region. Inventory replenishment en route — expected restock by tomorrow evening. Daily loss tapering as delivery nears. Monitor for completion.
Leak Diagnostics
Detailed analysis of each revenue leak category with current impact, trend indicators, and recommended corrective actions.
Stockouts
3 SKUs are out of stock across 11 dark stores in Mumbai and Bangalore. Your top-selling 200g variant has been unavailable on Blinkit for 4 consecutive days.
Listing Suppression
Your 500ml variant has been suppressed on Zepto in Delhi NCR due to missing mandatory nutritional image. This SKU normally drives 12% of category revenue.
Pricing Misalignment
Your 100g SKU is priced 14% above the category median on Instamart. Competitors have dropped prices by 6-8% in the last 72 hours, eroding your conversion rate.
Ad Budget Exhaustion
Sponsored product campaigns for your top 3 keywords exhausted daily budget by 11:30 AM. Missed afternoon and evening peak shopping windows are costing ~35K/day in foregone revenue.
SOV Rank Drops
Share-of-search rank for "protein snack" dropped from #3 to #7 on Blinkit. A new competitor launched an aggressive sponsored campaign, pushing your organic placement down.
Visibility Loss
Your brand banner placement on BigBasket homepage was not renewed this week. Category page carousel feature slot was also lost to a competing brand on JioMart.
Return Rate Spikes
Return rate on your 400g bulk pack jumped to 8.2% from baseline of 3.1%. Customer feedback cites packaging damage during delivery as the primary reason.
Live Metrics
Suggested Actions
Prioritized next steps based on detected revenue leaks and real-time market intelligence. Each action below is quantified and ready to execute.
Increase bids on top-3 converting keywords
Boost discovery (Blinkit) — "Choco Bliss Bar" and "Mango Crunch" keywords are converting at 4.8x ROAS. Current bid cap is limiting impression share on peak-hour slots (7–10 PM). Increase bids by 22% to capture ₹1,200/hr in missed revenue.
Restock Blinkit Mumbai dark stores for ProteinBar X
5 of 8 dark stores in Mumbai region have zero inventory for ProteinBar X — causing ₹18,200/day in lost sales. Purchase order recommendation: 1,200 units to Thane & Andheri hubs by June 28.
Recover suppressed listing on Zepto Bangalore
SKU "Oats Delight 500g" dropped from Zepto search results in Bangalore zone. Listing suppression detected 14 hours ago — competitor took the #2 slot. Estimated revenue loss: ₹12,800/day.
Reduce price for SKU competing with new entrant
Competitor "FitBite" launched at 12% lower price point on Instamart for the protein bar category. Your share-of-voice dropped 6% in 48 hours. Recommended price adjustment: −8% to regain parity.
Reallocate budget from 3 underperforming ad campaigns
Campaigns "Generic-Health-01", "SnackTime-Broad", and "FitBites-Discovery" have ROAS below 1.2x over the last 7 days. Reallocate ₹45,000 weekly budget to top-performing keyword campaigns.
Boost share-of-search for "protein bar" on Instamart
Organic share-of-search dropped from 18% to 12% in 5 days on Instamart. Two new competitors are running aggressive sponsored campaigns. Launch a targeted keyword campaign for the top 5 search terms.
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