market-intelligence
Umang SutharFind the features from the doc
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Automate Ad Optimization.
Maximize Every Rupee.
Boost syncs inventory levels with ad spend in real time, pauses campaigns when stock runs low, and reallocates budget to top-performing keywords — so every ad rupee drives measurable ROAS.
Threshold Configuration
Set automated thresholds for ad spend management and inventory protection.
Auto-Pause at Stock Level
Inventory ProtectionAutomatically pause ad campaigns when inventory falls below your set threshold. Prevents wasted media spend on stockouts.
Organic Rank Protection
Search VisibilityReduce or eliminate paid ad spend on keywords where your SKU ranks in top two positions organically. Protects your margins.
Active Campaigns
Monitor and manage your ad campaigns across platforms with real-time performance metrics and automation controls.
Campaign Performance Dashboard
Live ROAS tracking, budget breakdown, and keyword-level performance metrics updated every 15 minutes.
| Keyword | ROAS | Bid Status | Org. Rank | Trend |
|---|---|---|---|---|
| organic green tea | 12.4x | Active | #1 | ▲ |
| ayurvedic shampoo | 9.7x | Optimizing | #2 | ▲ |
| protein bars online | 7.2x | Active | #3 | ▼ |
| cold pressed oil | 5.8x | Active | #1 | ▲ |
| dark chocolate organic | 4.1x | Paused | #5 | ▼ |
| gluten free snacks | 3.6x | Active | #4 | ▲ |
| vegan protein powder | 2.9x | Optimizing | #7 | ▼ |
Intelligent ROAS Recommendations
Our AI continuously analyzes your campaign performance, inventory levels, and market conditions to surface actionable bid and budget optimizations. Each suggestion includes confidence scoring and estimated impact.
Increase bid by 15% during 2–5 PM peak hours for FMCG category. Historical data shows 1.9× conversion rate uplift in this window with current CPC 22% below category average.
Pause sponsored ads for “protein bar” on Blinkit Mumbai. Your SKU already ranks #1 organically — eliminating ad spend here saves ₹1,850/day with zero traffic loss.
Shift 20% of budget from “energy drink” to “protein shake” campaign. Protein shake shows 2.3× higher ROAS (8.7 vs 3.8) with similar impression volume.
Reduce ad spend on SKU “NutriBar Chocolate” at Zepto Delhi NCR. Inventory at 12% (below 15% threshold) — risk of promoting out-of-stock product.
Add “post-workout snack” to campaign. 850 avg monthly searches, low competition (CPC ₹4.20), competitor ads absent. First-mover advantage window estimated at 3–4 weeks.
Increase weekend bids by 25% across all Blinkit campaigns. Saturday/Sunday conversion rate is 1.8× weekday average with 35% higher basket size.
Let AI Manage Your Ad Spend
Automate bid adjustments, pause wasteful spend when inventory drops, and reallocate budget to top-performing keywords — all in real time. Protect your margins while freeing up hours every week.
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