System Requirements Document (SRD) for keen-shampoo

1. Introduction

This System Requirements Document (SRD) outlines the specifications and requirements for the keen-shampoo project. The project is focused on creating a digital presence and marketing strategy for a kids' shampoo product that features a colorful, shiny bottle, kid-friendly ingredients like amla, and a playful design. The goal is to develop a visually engaging and functional platform to showcase the product and support digital marketing efforts.

This document has been tailored for Ramya N, based in India, and considers locale-specific preferences such as pricing in INR and culturally relevant design elements.

2. System Overview

The keen-shampoo project aims to create a digital ecosystem that includes:

• A visually appealing website or app to showcase the product.
• Creative assets for digital marketing campaigns.
• A robust backend to manage product details, customer reviews, and e-commerce functionalities.
• Integration of interactive and engaging design elements to attract parents and children alike.

The system will cater to the following key objectives:

1. Highlight the product's unique selling points (USPs), such as its natural ingredients and kid-friendly design.
2. Provide an intuitive and delightful user experience for parents exploring the product online.
3. Support digital marketing efforts with creative assets and interactive features.

3. Functional Requirements as Story Points

• As a User, I should be able to view the product details, including ingredients, price, and usage instructions.
• As a User, I should be able to interact with a 3D model of the shampoo bottle to view its design from all angles.
• As a User, I should be able to read reviews and testimonials from other parents.
• As a User, I should be able to purchase the product online through a secure checkout process.
• As a Marketing Team, we should have access to creative assets for digital campaigns, including banners, videos, and social media posts.
• As a Marketing Team, we should be able to track user engagement and sales metrics through analytics dashboards.
• As a Guest, I should be able to explore the product without needing to log in or create an account.

4. User Personas

1. Parent (Primary User)

• Description: Parents of young children, primarily mothers, who are looking for safe, natural, and visually appealing products for their kids.
• Goals: Ensure the product is safe, effective, and easy to use. Look for engaging designs that appeal to their children.
• Pain Points: Concerned about harmful chemicals and lack of transparency in product ingredients.

2. Marketing Team

• Description: Internal team responsible for promoting the product and driving sales through digital campaigns.
• Goals: Create engaging content, track campaign performance, and optimize sales funnels.
• Pain Points: Need for high-quality creative assets and actionable analytics.

3. Guest User

• Description: Visitors exploring the product without committing to a purchase.
• Goals: Learn about the product and its benefits before making a decision.
• Pain Points: Lack of detailed information or engaging content.

5. Visuals Colors and Theme

Color Palette

The keen-shampoo project will use a vibrant and playful color scheme to appeal to children and parents. The colors are designed to evoke fun, trust, and happiness.

• Background: #FDF6E3 (Soft Cream)
• Surface: #FFF8D6 (Pale Yellow)
• Text: #333333 (Deep Charcoal)
• Accent: #FFB6C1 (Soft Pink)
• Muted Tones: #A2D2FF (Light Blue)

6. Signature Design Concept

Interactive 3D Bottle Showcase with Animated Scene

The homepage will feature an interactive 3D model of the shampoo bottle that users can rotate, zoom, and inspect. The bottle will be placed in a dynamic animated scene featuring:

• A baby happily splashing in a large bathtub filled with colorful toys.
• A mother smiling and gently pouring shampoo into the baby’s hair.
• Subtle animations, such as water ripples, floating bubbles, and toys bobbing in the tub.

The background will shift between daylight and evening tones based on the user's local time, creating a personalized and immersive experience. Micro-interactions, like clicking on toys to reveal fun facts about the product, will keep users engaged.

This design concept ensures that the homepage is not just a landing page but an experience that leaves a lasting impression.

7. Non-Functional Requirements

• Performance: The website/app should load within 2 seconds on a standard 4G connection.
• Scalability: The system should handle up to 10,000 concurrent users during peak marketing campaigns.
• Security: All transactions must be secured with SSL encryption, and user data must comply with GDPR and local data protection laws.
• Accessibility: The platform must meet WCAG 2.1 AA standards to ensure usability for all users, including those with disabilities.
• Localization: The system should support INR pricing and Indian time zones (IST).

8. Tech Stack

Frontend

• React for Web
• React Native for Mobile App

Backend

• Python
• FastAPI

Database

• MySQL (with Alembic for migrations)

AI Models

• GPT 5.4 for user-friendly responses
• Google Nano Banana for image generation

AI Tools

• Litellm for LLM Routing
• Langchain

Orchestration

• Docker for local development
• Kubernetes for server-side orchestration

9. Assumptions and Constraints

• The product will initially target the Indian market, with pricing in INR and content tailored to Indian parents.
• The platform will focus on a single product (keen-shampoo) for the initial launch.
• Creative assets for digital marketing will be developed in collaboration with the marketing team.
• The system will not include a subscription model at launch but may add this feature in the future.

10. Glossary

• 3D Model: A digital representation of the shampoo bottle that users can interact with.
• USP: Unique Selling Point, the key features that differentiate the product from competitors.
• WCAG: Web Content Accessibility Guidelines, standards for making web content accessible to people with disabilities.
• IST: Indian Standard Time, the time zone used in India.
• SSL Encryption: Secure Sockets Layer, a standard security technology for establishing an encrypted link between a server and a client.