System Requirements Document (SRD) for jolly-website

1. Introduction

The jolly-website project is a pre-launch website designed to build hype and collect email signups for a Gen Z streetwear clothing brand. The website will embody a minimal streetwear aesthetic with a premium, exclusive vibe to resonate with the target audience of 16–25-year-olds. The focus is on creating intrigue and anticipation for the brand's first product drop, without revealing product details.

This document outlines the system requirements for the development of the jolly-website, ensuring alignment with the brand's vision and goals.

2. System Overview

The jolly-website will serve as a digital storefront for the brand's identity, focusing on exclusivity and mystery. It will feature a dark mode aesthetic with electric blue highlights, smooth animations, and a minimal layout. The primary goal is to collect email signups while creating a sense of urgency and exclusivity. The website will be mobile-first, ensuring an optimal experience for the Gen Z audience, who primarily access content via smartphones.

Key features include:

• A fullscreen hero section with a bold tagline and call-to-action.
• A clean email capture section with subtle urgency messaging.
• Minimal navigation and layout to maintain focus on the brand's vibe.
• Subtle animations and hover effects to enhance interactivity.
• A hidden countdown timer for launch tucked away from the main interface.

3. Functional Requirements

• As a Visitor, I should see a fullscreen hero section with a model wearing oversized streetwear and a bold tagline like "Not for everyone" or "Dropping soon."
• As a Visitor, I should see a call-to-action button labeled "Join the drop."
• As a Visitor, I should be able to enter my email in a clean, centered input field and click a button labeled "Get early access" or "Notify me."
• As a Visitor, I should see minimal text emphasizing exclusivity, such as "Limited first drop. No restocks."
• As a Visitor, I should experience smooth scrolling and subtle animations throughout the website.
• As a Visitor, I should see hover effects on buttons and text for interactivity.
• As a Visitor, I should see a minimal navbar with the brand logo and an optional "About" link.
• As a Visitor, I should see an "About" section with a short, attitude-driven brand message like "We’re not here for everyone. Just the ones who get it."
• As a Visitor, I should see a loading animation when the website is loading.
• As a Visitor, I should see an Instagram icon link that directs me to the brand's profile.
• As a Visitor, I should not see a countdown timer on the main interface, but it should be accessible if I scroll to the bottom of the page.

4. User Personas

1. Visitor

• Age Range: 16–25
• Demographics: Gen Z, tech-savvy, fashion-conscious
• Goals: Discover exclusive streetwear, feel part of an elite community, and gain early access to the brand's first drop.
• Behaviors: Primarily mobile users, active on social media (especially Instagram), and drawn to minimal, premium aesthetics.

5. Visuals Colors and Theme

The jolly-website will use a unique color palette to reflect the brand's minimal streetwear aesthetic with a premium, exclusive vibe. The colors are:

• Background: #0E0E0E (Deep Black)
• Surface: #1A1A1A (Charcoal Grey)
• Text: #FFFFFF (Pure White)
• Accent: #007BFF (Electric Blue)
• Muted Tones: #666666 (Soft Grey)

This palette ensures a dark mode aesthetic with electric blue highlights, creating a confident and slightly rebellious tone.

6. Signature Design Concept

The jolly-website homepage will feature a "Living Hero Section" that immediately captivates visitors.

Concept Details:

• Hero Section: A fullscreen video loop of a model wearing oversized streetwear, walking through a dimly lit urban environment. The video will have a subtle electric blue glow effect that pulses in sync with the website's hover animations.
• Tagline Animation: The bold tagline ("Not for everyone.") will appear in a typewriter animation, with each letter glowing briefly in electric blue before settling into white.
• Call-to-Action Button: The "Join the drop" button will have a ripple hover effect, where an electric blue wave radiates outward when hovered over.
• Micro-Interactions: Subtle parallax scrolling will give the hero section depth, with the background video moving slightly slower than the text and buttons.
• Ambient Sound: A faint, low-frequency hum will play when the page loads, enhancing the mysterious vibe (optional and muted by default).

This design ensures the homepage is unforgettable, setting the tone for the brand's exclusivity and premium aesthetic.

7. Non-Functional Requirements

• The website must load within 2 seconds on both desktop and mobile devices.
• The website must be fully responsive and optimized for mobile-first design.
• The email capture form must integrate with the brand's email marketing platform.
• The website must support smooth scrolling and hover animations without performance degradation.
• The website must be accessible, adhering to WCAG 2.1 AA standards.

8. Tech Stack

Frontend

• React for Web

Backend

• Python
• FastAPI

Database

• MySQL (with Alembic for migrations)

AI Tools

• Litellm for LLM Routing

Local Orchestration

• Docker
• docker-compose

9. Assumptions and Constraints

• The website will not include product listings or e-commerce functionality at this stage.
• The countdown timer will be hidden from the main interface but accessible at the bottom of the page.
• The Instagram icon will link directly to the brand's profile.
• The website will prioritize mobile users, with desktop optimization as a secondary focus.

10. Glossary

• Hero Section: The main visual section at the top of the homepage, designed to grab attention.
• Call-to-Action (CTA): A button or link prompting users to take a specific action, such as signing up for email notifications.
• Dark Mode Aesthetic: A design style featuring dark backgrounds with light text and accents.
• Parallax Scrolling: A scrolling effect where background elements move slower than foreground elements, creating a sense of depth.
• WCAG: Web Content Accessibility Guidelines, a set of standards for making web content accessible to all users.