indian-business-market is a research-to-decision-to-SaaS product for Indian founders and small-business operators. It delivers a ranked research dossier of the ten most significant problems facing Indian businesses — the problems business owners are demonstrably willing to pay to solve — presents that report for review, captures the requester's commitment to exactly one problem, and then provides a full-stack SaaS product (frontend, backend, UI/UX, payment integration, and pricing) built to solve the chosen problem.
The product intent is analytical confidence: the user must be able to trust the ranking, compare ten candidates without fatigue, and feel the weight of committing to one. The audience is the business owner/founder who commissions and evaluates the research and commits to a problem, and the small-business operator who uses the resulting SaaS workspace to carry out the solved workflow and subscribes through pricing and payment.
The specific problem and the solution scope of the SaaS are not yet determined — they are established only after the requester chooses one problem from the report. This document therefore specifies the research report, the selection commitment, the identity and access boundaries, the pricing and payment surfaces, and the workspace shell whose concrete workflow is bound to the chosen problem.
The current delivery is a first-party web application with an application-owned identity boundary and custom UI, backed by a server-side API and durable storage.
Actors
Accepted behavior
Narrow exclusions
This product is delivered as a first-party web application with its own identity boundary. A visitor arrives anonymously at the Landing page, which explains the research-to-SaaS proposition. Because the report, the selection commitment, the workspace, and the billing relationship are durable, actor-specific states that must be privately owned and resumed, the application owns identity: a new user establishes access through self-service Sign Up, and a returning user verifies through Login. The Landing, Sign Up, Login, and Pricing surfaces are anonymously reachable; the Market Report, Problem Selection, Workspace, and Billing surfaces require login.
The current horizon covers the research report, the problem selection commitment, the pricing and payment path, and the workspace shell for the chosen problem. The concrete workflow inside the Workspace is determined by the problem the requester selects and is therefore a downstream commitment rather than a currently fixed capability. Payment processing is owned by an external payment provider; the application owns the pricing presentation, the plan choice, the payment initiation, and the resulting subscription state.
Not applicable — no reference directive declares a content_source.
FR-1 — Produce the market research report (explicit) As a business owner / founder, I should receive a research report analyzing the Indian business market that identifies the 10 most significant problems businesses face and that business owners are willing to pay to solve, so that I can evaluate where a SaaS product is worth building.
FR-2 — Present the report for review and choice (explicit) As a business owner / founder, I should be able to review the presented report and choose one problem from it, so that the SaaS scope is grounded in my own decision.
FR-3 — Commit to exactly one problem (required_inference) As a business owner / founder, I should commit to exactly one problem from the report, so that the SaaS product scope is determined by a durable, unambiguous decision.
FR-4 — Build the SaaS product on the chosen problem (explicit) As a business owner / founder, I should have a SaaS product built to solve the problem I chose, so that the research converts into a working solution.
FR-5 — Full-stack SaaS delivery (explicit) As a SaaS end user (small business operator), I should use a SaaS product that includes frontend, backend, UI/UX, payment integration, and pricing, so that the solved workflow is usable end to end.
FR-6 — Self-service enrollment (required_inference) As a business owner / founder or SaaS end user, I should establish my own identity through Sign Up, so that I can reach the protected report, selection, workspace, and billing state.
FR-7 — Returning verification (required_inference) As a business owner / founder or SaaS end user, I should verify my identity through Login, so that I can resume my protected report, selection, workspace, and billing state.
FR-8 — Choose a pricing plan (required_inference) As a SaaS end user (small business operator), I should evaluate the pricing plans and choose one, so that I can subscribe to the SaaS.
FR-9 — Complete payment before paid workspace access (required_inference) As a SaaS end user (small business operator), I should complete payment for my chosen plan through the payment provider, so that I gain paid workspace access.
FR-10 — Carry out the solved workflow (explicit) As a SaaS end user (small business operator), I should use the Workspace to carry out the workflow that solves the chosen problem, so that I complete the outcome the product promises.
Product context. The founder is the requester who wants to understand the most painful, monetizable problems in the Indian business market. They arrive at the Landing page, establish identity through Sign Up, and reach the Market Report.
Primary goal. Evaluate candidate problems against willingness to pay and commit to a single problem that the SaaS will solve.
Distinct accepted responsibilities.
Relevant inputs or decisions. The choice of one problem among ten; the willingness-to-pay band and effort trade-off; the commitment confirmation.
Interactions with other accepted participants. The founder's commitment determines the Workspace scope that the SaaS end user operates. The founder may also enter the Workspace to review the committed choice.
Observable success. Exactly one problem is committed, the black "SELECTED — 01 OF 10" bar confirms it, and the Workspace reflects that problem.
What makes this role different. The founder's work is evaluative and committing — reading a dossier and making a single binding decision — rather than recurring operational use of the solved workflow.
Product context. The operator is the working user of the SaaS built on the chosen problem. They arrive at the Landing page or Pricing, establish identity through Sign Up or verify through Login, and use the Workspace.
Primary goal. Carry out the workflow that solves the chosen problem and complete the outcome the product promises, under an active subscription.
Distinct accepted responsibilities.
Relevant inputs or decisions. Plan choice; payment confirmation; workflow inputs within the Workspace.
Interactions with other accepted participants. The operator's workspace is scoped by the founder's committed problem. The operator interacts with the external payment provider during payment.
Observable success. An active subscription is shown on Billing and the operator completes the solved workflow with visible results.
What makes this role different. The operator's work is recurring operational execution and subscription management, not the one-time research evaluation and commitment.
Muse and headline. Massimo Vignelli — Systematic clarity: a research dossier that reads like a subway map.
Mode. Light mode only.
Colour tokens (exact hex by role).
#F7F4EE#FFFFFF#111111#D7261E (vermilion)#F2B300 (yellow)#1F7A5C (teal-green) and #111111 (black)#6B6B6BTypography.
clamp(); section heads 28 → 48; body 16 → 18; labels 11px uppercase; tabular numerals for all ranks and figures.Shape language. Hard edges only: zero border radius on panels, buttons, and inputs. Structure comes from 1px black rules, full-width horizontal dividers between problems, and square colour chips 10px wide standing in for line markers on a transit map. Numbered circular badges (28px, black stroke, white fill) mark each of the ten problems like station stops.
Layout. A strict 12-column grid with a persistent left rail on desktop: the rail holds the numbered 1–10 list of problems as a vertical transit line with colour-coded dots; the right 9 columns hold the full report entry. Report entries are asymmetric — a 3-column metadata block (rank, willingness-to-pay band, sector, effort) ruled off from a 6-column prose body with a bold pull-quote. On mobile the rail collapses into a sticky horizontal scrolling ticker of the ten numbers. Tables align label left, value right, tabular numerals, hairline rules between rows.
Imagery style. No photography. The image is the information: a full-bleed schematic "problem map" — ten horizontal lines in the four code colours converging into a single vermilion line that ends at a black square labelled "your choice". Small diagrammatic pictograms (a rupee glyph, a calendar grid, a filing drawer) drawn as 2px-stroke line art at 24px, used as section markers.
Readability constraint. Headlines, wordmarks, labels, numbers, card text, and controls stay entirely inside the viewport and their container at 375px, 768px, and 1280px, wrapping or scaling to fit; no other element covers any part of them. Body text never below 16px; labels never below 11px.
The public entry is a full-viewport schematic map, not a headline-and-button stack. A black 1px grid is faintly ruled across the warm paper ground #F7F4EE. Ten labelled horizontal lines in red, yellow, teal, and black run edge-to-edge across the upper two-thirds, each tagged with an uppercase 11px problem label and a rank numeral at its left terminus. All ten converge diagonally into one thick vermilion line that drops to a black square in the lower-right third, labelled "your choice".
Overlapping the grid at the left, flush to the viewport edge, a 9-column stacked headline "TEN PROBLEMS. ONE CHOICE." is set in 40px mobile → 112px desktop Archivo Black, black, ragged right, sitting on the paper ground with no card or gradient behind it. The CTA is a hard black rectangle with a white uppercase 11px label pinned beneath the headline's last line, aligned to the grid, not centred.
On mobile the map reflows to a vertical stack of ten ruled rows with their colour chips, and the headline sits above it at 40px. The concept recomposes only accepted content — the ten-problem framing, the proposition, and the enrollment CTA — and introduces no new behaviour.
Interaction Model: Static Motion Tempo: still Hero Dimensionality: flat
Landing Hero Motion Brief
#F7F4EE; ten labelled lines across the upper two-thirds with rank numerals at their left termini; convergence into a thick vermilion line dropping to the black square in the lower-right third; the stacked headline flush to the left edge; the hard black CTA beneath the headline's last line, grid-aligned.#D7261E, yellow #F2B300, teal-green #1F7A5C, black #111111) that labels problem categories consistently across report, selection, and pricing.No completed page designs yet.
Completed design pages will appear here when they are ready to preview.
No completed page designs yet.
Completed design pages will appear here when they are ready to preview.
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