System Requirements Document (SRD)

Project Name: icy-landing

1. Introduction

The icy-landing project aims to create a visually stunning and highly engaging landing page for the program Deine Stimme, Deine Kraft. The page will focus on driving user conversions through strategic design, captivating animations, and clear calls to action. Special emphasis will be placed on showcasing the founder's images, highlighting the program's benefits, and leveraging social proof.

2. System Overview

The landing page will serve as the primary entry point for users interested in the program. It will feature:

• A light-themed design with subtle gradients and animations.
• GSAP-powered animations for smooth transitions and engaging micro-interactions.
• Prominent placement of the founder's images and program details.
• Clear calls to action (CTAs) to encourage sign-ups.
• Integration of social media links and discount messaging to build trust and urgency.

3. Functional Requirements

• As a User, I should be able to see a visually appealing hero section with a headline, subheadline, and CTA button.
• As a User, I should be able to view program details and benefits in an organized layout.
• As a User, I should be able to see the founder's images with animations.
• As a User, I should be able to access social media links (LinkedIn, Instagram, YouTube) with hover effects.
• As a User, I should be able to see a discount message prominently displayed.
• As a User, I should be able to click on the CTA button to book my spot.
• As a User, I should be able to view testimonials or social proof to build trust.

4. User Personas

• Admin: Responsible for managing landing page content and ensuring smooth functionality.
• User: Visitors interested in the program who will interact with the landing page and sign up.

5. Visuals Colors and Theme

Color Palette:

• Background: #F9F9F9 (soft white)
• Surface: #FFFFFF (pure white)
• Text: #333333 (dark gray for readability)
• Accent: #FF6F61 (warm coral for CTAs and highlights)
• Muted Tones: #E0E0E0 (light gray for secondary elements)

6. Signature Design Concept

Interactive Hero Section with GSAP Animations:
The homepage will feature a dynamic hero section with the founder's image subtly jittering into focus using GSAP. The headline will animate with a typewriter effect, followed by the subheadline fading in. The CTA button will pulse gently to draw attention.

Program Benefits Section:
Each benefit will be displayed in a card layout with hover effects that scale up slightly and reveal additional details.

Discount Callout:
A floating badge will appear as users scroll, reminding them of the limited-time offer.

Footer Animation:
Social media icons will animate with a bounce effect on hover, creating a playful yet professional vibe.

7. Non-Functional Requirements

• The landing page must load within 3 seconds for optimal user experience.
• Animations must be smooth and not overwhelming.
• The design must be responsive and work seamlessly across devices.
• The page must be accessible and adhere to WCAG standards.

8. Tech Stack

Frontend:

• React for Web
• GSAP for animations

Backend:

• Python
• FastAPI

Database:

• MySQL (with Alembic for migrations)

AI Tools:

• Litellm for LLM Routing

Orchestration:

• Docker
• Kubernetes

9. Assumptions and Constraints

• The landing page will primarily target users in India (IN).
• The design will follow a light theme as requested.
• Founder images provided by the user will be prominently displayed.
• GSAP animations will be used but kept subtle to avoid overwhelming users.

10. Glossary

• CTA: Call to Action, a button or link encouraging users to take a specific action.
• GSAP: GreenSock Animation Platform, a JavaScript library for creating animations.
• WCAG: Web Content Accessibility Guidelines, standards for web accessibility.
• Alembic: A database migration tool for Python.