Create a premium, futuristic and visually immersive fashion website for a footwear brand called HAOB SHOES.
The website should have an award-winning Awwwards-style design, combining luxury fashion aesthetics, experimental motion design, cinematic product presentations and sophisticated interactions.
The most important feature is that SHOES MUST MOVE throughout the website. Products should rotate, float, slide, zoom and transform as visitors interact with the page and scroll.
1. BRAND IDENTITY
Brand name: HAOB SHOES
Design direction:
- Premium contemporary footwear brand.
- Futuristic minimalist fashion aesthetic.
- Editorial fashion photography.
- Experimental layouts with sophisticated animations.
- Bold typography and generous whitespace.
Color palette:
- Off-white.
- Deep black.
- Light grey.
- Metallic silver.
- Occasional bold accent colors.
Create a distinctive HAOB SHOES wordmark using modern typography.
2. HERO SECTION — CINEMATIC EXPERIENCE
Create a full-screen hero section.
Main headline:
"STEP BEYOND ORDINARY."
Supporting text:
"Redefining movement. Designed for individuality."
Include:
- An oversized 3D sneaker as the main visual.
- The shoe should slowly rotate in 3D.
- Floating movement with subtle depth.
- Mouse movement should influence the shoe's rotation on desktop.
- Smooth background transitions.
- Animated headline reveal.
- Minimal navigation.
- A prominent "EXPLORE COLLECTION" button.
The shoe should be the visual centerpiece, not a background decoration.
3. INTERACTIVE SHOE ANIMATIONS
This is the most important part of the project.
Implement the following animations:
A. 360-DEGREE PRODUCT ROTATION
- Display shoes with realistic 3D rotation.
- Allow users to interact with and rotate products.
- Use Three.js or another suitable 3D solution.
B. SCROLL-TRIGGERED SHOE MOVEMENT
- As users scroll, shoes should move across the screen.
- Create smooth horizontal and vertical product transitions.
- Shoes should rotate while changing positions.
- Use GSAP and ScrollTrigger.
C. FLOATING PRODUCTS
- Shoes should have subtle continuous floating animations.
- Use natural movement rather than exaggerated bouncing.
D. PRODUCT REVEAL
- Shoes should emerge from dark or light backgrounds.
- Use clipping masks, scaling and opacity transitions.
- Introduce products with staggered animations.
E. INTERACTIVE HOVER
- Hovering over a shoe should trigger subtle rotation and scaling.
- Buttons should have smooth magnetic or interactive hover effects.
4. COLLECTION SECTION
Headline:
"FIND YOUR NEXT ICON."
Showcase different footwear collections:
- Sneakers.
- Lifestyle Shoes.
- Streetwear Collection.
- Premium Edition.
- Sports Collection.
Use large product images with minimal product information.
Each product should include:
- Product name.
- Price placeholder.
- Available colors.
- Explore product button.
Products should animate into view when scrolling.
Use asymmetric editorial layouts rather than ordinary ecommerce grids.
5. FEATURED PRODUCT SECTION
Create a full-width immersive product presentation.
Headline:
"DESIGNED TO MOVE."
Display one featured shoe with:
- Large product imagery.
- Slow rotation.
- Animated product details.
- Material and design descriptions.
- Interactive color variations.
As the visitor scrolls, the shoe should move from one side of the screen to the other while rotating.
6. BRAND STORY
Headline:
"MORE THAN FOOTWEAR. IT'S AN IDENTITY."
Include a short brand story about creativity, individuality, movement and contemporary fashion.
Use oversized typography and cinematic fashion photography.
Implement text-reveal animations and parallax image transitions.
7. PRODUCT GALLERY
Create an immersive gallery featuring:
- Lifestyle shoe photography.
- Close-up material details.
- Streetwear-inspired fashion photography.
- Different shoe angles.
Use smooth image transitions and horizontal scrolling interactions.
8. FOOTER
Create a minimal luxury footer featuring:
- HAOB SHOES logo.
- Shop.
- Collections.
- About.
- Contact.
- Instagram and other social links.
Include an oversized animated HAOB SHOES wordmark.
9. MOTION DESIGN TECHNOLOGIES
Use:
- React.
- Tailwind CSS.
- GSAP.
- GSAP ScrollTrigger.
- Three.js for 3D shoe interactions.
- Framer Motion where appropriate.
- Lenis for smooth scrolling.
Prioritize fluid animations, realistic movement and smooth transitions.
10. RESPONSIVE DESIGN
The website must work perfectly on:
- Desktop.
- Laptop.
- Tablet.
- Mobile.
On mobile:
- Replace complex cursor interactions with touch interactions.
- Optimize 3D models and animations.
- Preserve the shoe movement experience.
- Use responsive typography and image positioning.
- Maintain smooth scrolling and fast loading.
11. IMPORTANT DEVELOPMENT REQUIREMENTS
- Build a complete functional frontend.
- Use reusable React components.
- Do not use static shoe images as substitutes for requested interactive 3D models where actual 3D assets are available.
- If 3D models are unavailable, create convincing simulated movement using high-quality transparent shoe images, CSS transforms and GSAP.
- Do not use placeholder rectangles or generic illustrations for products.
- Optimize image loading and animation performance.
- Respect reduced-motion accessibility settings.
- Do not introduce unnecessary backend functionality.
FINAL CREATIVE DIRECTION
The finished HAOB SHOES website should feel like a futuristic luxury footwear campaign.
Think of an experimental fashion website where products are presented like digital art.
The shoes must be the main attraction.
Avoid generic ecommerce templates, static product grids, excessive text and ordinary transitions.
Prioritize cinematic storytelling, interactive footwear presentations, smooth scrolling and exceptional motion design.
Landing
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Project Tasks
48 planning tasks
#1
Generate system requirement document
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Generate personas & user flows
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Architecture
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Workspace task plan
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Create flow for Fashion visitor
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Create flow for Shoe shopper
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Landing
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Collection
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Featured Product
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Brand Story
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Gallery
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Haob Site Header
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Haob Site Footer
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Fix Landing: The hero stage overlaps and obscures headline letters during the Early transformation…
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#20
Fix Landing: The hero's dominant 3D subject is a crude shoe-like blockout assembled from primitive…
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#21
Fix Landing review findings: The hero stage overlaps and obscures headline letters… (+1 more)
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Update Fashion visitor flow
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Update Shoe shopper flow
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Update Landing
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Collection / Site Header
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Collection / Intro
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Collection / Showcase
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Fix Brand Story: The desktop editorial label is squeezed into a 150px fixed grid track and clipped…
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Fix Brand Story review finding: The desktop editorial label is squeezed into a 150px fixed…
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Fix Featured Product: Desktop stage clips the retry control; see (, ).
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Fix Featured Product: Mobile colourway labels are broken into letter-by-letter fragments, making the options…
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#48
Fix Featured Product review findings: Desktop stage clips the retry control; (+1 more)
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Fix Gallery: Gallery rail clips card content at its section edge; see (, , ).
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Fix Gallery review finding: Gallery rail clips card content at its section edge;
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