System Requirements Document for findyourinfluencer

1. Introduction

The "findyourinfluencer" project aims to provide small brands with a simplified tool to discover, contact, and manage relationships with micro-influencers. The tool focuses on outreach automation, contract tracking, and deliverable management for Instagram-only or TikTok-only platforms. It is designed to be accessible and affordable, with transparent pricing between $10–50 per user per month, addressing the needs of small brands priced out of enterprise platforms.

2. System Overview

The system is designed for small brands to efficiently manage their micro-influencer marketing efforts. It includes features for discovering influencers, automating outreach, tracking contracts, and managing deliverables. The tool supports platform-specific operations for Instagram or TikTok, ensuring focused and relevant interactions. The system is priced transparently to cater to small brands, avoiding the hidden costs associated with enterprise solutions.

2a. Product Interpretation and Delivery Boundary

The product is a simplified tool specifically for small brands, not an enterprise platform. It supports Instagram-only or TikTok-only operations, with transparent pricing between $10–50 per user per month. The application requires user authentication for managing durable records, with anonymous access to the landing and pricing pages. The system includes background automation for outreach within the selected platform scope.

2b. Source Content Inventory

Not applicable as no content_source directive was provided.

2c. Page Content and Component Coverage

Landing

• Information/State: Introduction to the tool, its purpose, and audience.
• Primary Actions: Navigate to Pricing, Sign Up.
• Components: Hero illustration, overview text, navigation links.

Pricing

• Information/State: Transparent pricing details ($10–50/user/month).
• Primary Actions: Navigate to Sign Up.
• Components: Pricing table, call-to-action button.

Dashboard

• Information/State: Summary of outreach, relationships, contracts, and deliverables.
• Primary Actions: Navigate to Influencers, Outreach, Relationships, Contracts, Deliverables.
• Components: Overview panels, navigation links.

Influencers

• Information/State: Discovery of micro-influencers relevant to the selected platform.
• Primary Actions: Search influencers, view profiles.
• Components: Search bar, influencer list, profile previews.

Outreach

• Information/State: Management of influencer contact processes.
• Primary Actions: Compose messages, schedule outreach, automate follow-ups.
• Components: Message editor, scheduling tool, automation settings.

Relationships

• Information/State: Status and history of influencer collaborations.
• Primary Actions: Update relationship status, view history.
• Components: Relationship status tracker, history log.

Contracts

• Information/State: Tracking of contract records and statuses.
• Primary Actions: Add new contract, update status.
• Components: Contract list, status update form.

Deliverables

• Information/State: Management of deliverable assignments and progress.
• Primary Actions: Assign deliverables, track progress, mark completion.
• Components: Assignment list, progress tracker.

Platform Setup

• Information/State: Selection and maintenance of Instagram-only or TikTok-only mode.
• Primary Actions: Select platform, save settings.
• Components: Platform selection dropdown, save button.

Sign Up

• Information/State: User enrollment for application access.
• Primary Actions: Complete sign-up form, submit.
• Components: Enrollment form, submit button.

Login

• Information/State: User authentication for returning access.
• Primary Actions: Enter credentials, log in.
• Components: Login form, submit button.

3. Functional Requirements

• As a Micro-Influencer Outreach Manager, I should be able to discover micro-influencers relevant to my brand's selected platform to initiate outreach. (explicit)
• As a Micro-Influencer Outreach Manager, I should be able to automate outreach to micro-influencers to streamline contact processes. (explicit)
• As a Micro-Influencer Outreach Manager, I should be able to track contracts with influencers to manage collaboration agreements. (explicit)
• As a Micro-Influencer Outreach Manager, I should be able to manage deliverables to ensure campaign completion. (explicit)
• As a Micro-Influencer Outreach Manager, I should be able to view transparent pricing before signing up to understand the cost. (required_inference)
• As a Micro-Influencer Outreach Manager, I should be able to select either Instagram-only or TikTok-only mode to operate platform-specific workflows. (required_inference)
• As a Micro-Influencer Outreach Manager, I should be able to complete self-service enrollment to begin using the application. (required_inference)
• As a Micro-Influencer Outreach Manager, I should be able to verify my identity on return to access protected workspaces. (required_inference)

4. User Personas

Micro-Influencer Outreach Manager

• Product Context: Manages influencer marketing for a small brand.
• Primary Goal: Efficiently discover, contact, and manage relationships with micro-influencers on Instagram or TikTok.
• Responsibilities: Discover influencers, automate outreach, track contracts, manage deliverables.
• Interactions: Engages with influencers, manages campaign progress, ensures contract compliance.
• Observable Success: Successful influencer collaborations, completed deliverables, and transparent cost management.

5. Core User Flows

5.1 Discovering Influencers

1. Start: User accesses the Dashboard.
2. Action: User navigates to the Influencers page.
3. Action: User searches for relevant influencers.
4. Result: Influencer profiles are displayed.
5. Continuation: User selects influencers for outreach.

5.2 Automating Outreach

1. Start: User accesses the Dashboard.
2. Action: User navigates to the Outreach page.
3. Action: User composes and schedules outreach messages.
4. Result: Outreach automation is set up.
5. Continuation: System executes scheduled outreach.

5.3 Tracking Contracts

1. Start: User accesses the Dashboard.
2. Action: User navigates to the Contracts page.
3. Action: User adds or updates contract records.
4. Result: Contract statuses are updated.
5. Continuation: User monitors contract compliance.

5.4 Managing Deliverables

1. Start: User accesses the Dashboard.
2. Action: User navigates to the Deliverables page.
3. Action: User assigns and tracks deliverables.
4. Result: Deliverable progress is updated.
5. Continuation: User marks deliverables as complete.

5.5 Platform Setup

1. Start: User accesses the Platform Setup page.
2. Action: User selects Instagram-only or TikTok-only mode.
3. Result: Platform mode is saved.
4. Continuation: User operates within the selected platform scope.

6. Visuals Colors and Theme

• Muse: Haraldur Thorleifsson
• Palette:
  • Background: #FFFFFF
  • Surface: #FAFAFA
  • Text: #333333
  • Primary: #FF6F61
  • Accent: #FFD700
  • Muted: #E0E0E0
• Typography:
  • Headings: Outfit — Bold, large sizes, tight tracking
  • Body: Sora
  • Scale: 1.5 modular, 48/32/24/18/16
• Shape Language: Chunky rounded cards and bold color blocks
• Layout: Color-blocked sections with illustration-led heroes
• Motion: Lively entrance animations and hover pops
• Motion Tempo: Expressive
• Hero Dimensionality: Layered_2d
• Imagery: Custom character and spot illustration, bold iconography

7. Signature Design Concept

The public entry page will feature an illustration-led hero with large, friendly type over a bold color block. The primary color #FF6F61 will dominate the hero section, with accent #FFD700 used for highlights. The design will incorporate dynamic hover effects on buttons and cards, with chunky rounded card components to create an inviting and engaging user experience.

8. Interaction Model & Motion Direction

• Interaction Model: Animated
• Motion Tempo: Expressive
• Hero Dimensionality: Layered_2d
• Landing Hero Motion Brief: The hero section will feature a custom illustration that transforms into a vibrant color block as the user interacts. Buttons and cards will have dynamic hover effects, creating an engaging and lively experience. A reduced-motion state will be available for users preferring minimal animations.

9. Non-Functional Requirements

• Performance: The application should load within 3 seconds on standard broadband connections.
• Scalability: The system must support up to 10,000 concurrent users without performance degradation.
• Security: User data must be encrypted in transit and at rest.
• Usability: The interface should be intuitive and require no more than 3 clicks to access any primary feature.

10. Tech Stack

• Frontend: React
• Backend: Python/FastAPI
• Database: PostgreSQL
• Containerization: Docker/docker-compose
• Deployment: Kubernetes (if required for scaling)

11. Assumptions and Constraints

• Assumption: Users are familiar with basic influencer marketing concepts.
• Constraint: The application must remain within the $10–50/user/month pricing model.
• Constraint: The tool is limited to Instagram-only or TikTok-only operations.

12. Glossary

• Micro-Influencer: An influencer with a smaller, niche audience typically ranging from 1,000 to 100,000 followers.
• Outreach Automation: The process of automating communication with influencers to streamline contact efforts.
• Deliverables: Specific content or actions agreed upon in a collaboration between a brand and an influencer.