Marta Ellison
- Name
- Marta Ellison
- Company
- Northwind Logistics
- marta.ellison@northwind.io
- Phone
- +1 415 555 0142

Duplicate contacts
crm-leads reads contacts from your CRM and surfaces the pairs that look like the same person or company, so you can inspect each match rather than audit the whole book.
For operations team membersmatched fields carry a mustard highlight with a hand-drawn bracket naming what matched.
4 duplicate pairs shown

AI assistant for sales & ops
crm-leads is an AI assistant for sales and operations teams. It reads the contacts, leads, and interactions in your existing CRM, then identifies duplicate contacts, categorizes incoming leads, summarizes customer interactions, and updates CRM records — so your team spends less time on repetitive upkeep and more on the work that needs a person.
What the assistant handles
crm-leads works through the upkeep that slows sales and operations teams down. Each result is shown plainly, with its source in view, so you always know what was read and what was written.
The assistant reads contacts for overlapping details and surfaces likely duplicates side by side, with the fields that matched marked for review.
Incoming leads are categorized as they arrive, so each one sits with the group it belongs to and carries a marker showing the assistant made the call.
Customer interactions are summarized into plain, readable notes with the customer, the date and the interaction type kept beside them, each naming the source it was drawn from.
Accepted changes are written back to your existing CRM through its REST APIs, with the previous and updated values shown together so a person can confirm what changed.
crm-leads is for the company’s sales and operations teams — a colleague that reads the CRM carefully and writes things down plainly.
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