coral-rebrand System Requirements Document

1. Introduction

The project "coral-rebrand" involves transforming an existing storefront into a premium streetwear brand named "NIGHTSHIFT". This document outlines the system requirements necessary to achieve this rebranding, focusing on a dark mode aesthetic with electric lime accents, and replacing all product data with new mock streetwear items.

2. System Overview

The "NIGHTSHIFT" rebranding project aims to create a high-contrast, editorial-style online storefront that embodies the essence of premium streetwear. The design will feature a dark mode interface with sharp corners, thin borders, and a techno flyer aesthetic. The project will maintain existing cart logic and functionality while introducing new product data and visual elements.

3. Functional Requirements as Story Points

• As a User, I should be able to view the storefront in dark mode with a background color of #0A0A0A and surface color of #141414.
• As a User, I should see electric lime (#CCFF00) accents for CTAs, price tags, hover states, and active navigation.
• As a User, I should experience bold, condensed uppercase headings using Anton or Archivo Black fonts.
• As a User, I should read body text in a clean sans-serif font like Inter, with big type and heavy contrast.
• As a User, I should be able to view a full-bleed hero section with the NIGHTSHIFT wordmark and tagline "BUILT FOR THE HOURS NOBODY WATCHES".
• As a User, I should be able to click a lime CTA button labeled "SHOP THE DROP" in the hero section.
• As a User, I should see a 3-column featured product grid with hover-zoom functionality below the hero section.
• As a User, I should see a "NEW DROP — LIVE NOW" ticker strip that scrolls horizontally.
• As a User, I should interact with a sticky top navigation bar featuring the NIGHTSHIFT logo, links (SHOP / OUTERWEAR / ABOUT), and a cart icon with a live item count.
• As a User, I should be able to view and purchase from a selection of 30+ mock streetwear products, each with 2-3 size variants and punchy descriptions.
• As a User, I should be able to view product categories such as Outerwear, Tops, Bottoms, and Accessories.
• As a User, I should be able to see dark, moody Unsplash streetwear placeholder images for each product.
• As a User, I should be able to add, remove, and update items in my cart without breaking the build.
• As a User, I should be able to search for products and use the standalone demo mode.

4. User Personas

• Streetwear Enthusiast: A fashion-forward individual who seeks the latest trends in streetwear and values high-quality, unique designs.
• Casual Shopper: Someone looking for stylish and comfortable clothing options for everyday wear.
• Fashion Blogger: An influencer or content creator who reviews and promotes streetwear brands and products.

5. Core User Flows

• User visits homepage -> sees full-bleed hero with NIGHTSHIFT branding -> clicks "SHOP THE DROP" CTA -> views product grid -> selects a product -> chooses size -> adds to cart -> proceeds to checkout.
• User navigates to "OUTERWEAR" via sticky nav -> browses products -> hovers for zoom effect -> selects a product -> reads description -> adds to cart.
• User sees "NEW DROP — LIVE NOW" ticker -> clicks ticker -> redirected to new arrivals -> selects a product -> adds to cart.

6. Visuals Colors and Theme

• primary: #0A0A0A (dark mode background)
• primary_light: #141414 (surface color)
• secondary: #FFFFFF (text color for high contrast)
• accent: #CCFF00 (electric lime for CTAs, price tags, hover states)
• highlight: #CCFF00 (used for active indicators and notifications)
• bg: #0A0A0A (page background)
• surface: #141414 (card/panel background)
• text: #FFFFFF (primary text/heading color)
• text_muted: #888888 (muted text for secondary information)
• border: #333333 (thin 1px border color)

7. Signature Design Concept

The NIGHTSHIFT homepage will feature an interactive full-bleed hero section. The massive NIGHTSHIFT wordmark will dominate the screen, with the tagline "BUILT FOR THE HOURS NOBODY WATCHES" subtly animating in a loop. The lime CTA button "SHOP THE DROP" will pulse gently to draw attention. As users scroll, the hero section will transition into a 3-column product grid with hover-zoom effects, creating a dynamic and engaging experience. The "NEW DROP — LIVE NOW" ticker will scroll continuously, adding a sense of urgency and excitement.

Landing Hero Motion Brief

The hero section will utilize motion/react for smooth animations. The NIGHTSHIFT wordmark will appear with a fade-in effect, followed by the tagline animating in from the left. The lime CTA button will have a subtle pulsing animation. The entire composition will loop every 10 seconds, maintaining user engagement. On hover, the CTA button will slightly enlarge, providing a tactile response. The design will be responsive, ensuring a seamless experience across devices.

8. Interaction Model & Motion Direction

• Intended Interaction Model: Animated
  • The landing page will feature moderate scroll-triggered reveals and hover transitions.
  • Interactive elements like the CTA button will have spring physics for a polished feel.
  • The hero section will include a continuous 2D motion loop to maintain user interest.

9. Non-Functional Requirements

• The website must load within 3 seconds on a standard broadband connection.
• The design must be responsive and accessible on all major devices and browsers.
• The system must handle up to 10,000 concurrent users without performance degradation.

10. Tech Stack

• Frontend: React for Web
• Backend: Python, FastAPI
• Database: MySQL or MariaDB with alembic for migrations
• Local Orchestration: Docker, docker-compose
• Server-side Orchestration: Kubernetes

11. Assumptions and Constraints

• The existing cart logic and routing must remain intact and functional.
• The rebranding must not disrupt the current build or demo mode functionality.
• All product data must be replaced with new mock data as specified.

12. Glossary

• CTA: Call to Action
• Hero Section: The prominent area at the top of a webpage, often featuring key messaging and visuals.
• Mock Data: Simulated data used for testing and development purposes.
• Responsive Design: A design approach that ensures a website looks and functions well on various devices and screen sizes.