System Requirements Document (SRD)

Project Name: Coral-Landing

1. Introduction

Welcome to the Coral-Landing System Requirements Document (SRD), designed for Muneer Salam in India. This document outlines the system requirements for the CDAA Digital Marketing Institute landing page, a high-converting, modern, and visually premium web interface. The primary goal is to generate leads through a student registration form prominently placed in the hero section while ensuring a seamless user experience across devices.

2. System Overview

The Coral-Landing project aims to create a responsive and conversion-focused landing page for CDAA, a digital marketing institute. The page will feature a clean, professional UI with a premium feel, emphasizing lead generation, trust-building, and user engagement. Key features include a visually striking hero section, accreditation logos, placement highlights, interactive feature cards, certification displays, and multiple call-to-action (CTA) banners. The design will incorporate modern web technologies and animations to enhance usability and aesthetics.

3. Functional Requirements

Hero Section

• As a User, I should see a headline and subheadline explaining the program's benefits.
• As a User, I should see bullet points highlighting key features like live sessions, industry professionals, practical projects, and continuous support.
• As a User, I should be able to fill out a registration form with fields for Name, Phone, Email, and Course Interest.
• As a User, I should see a CTA button labeled "Apply Now" to submit the form.

Trust Section

• As a User, I should see accreditation logos and trust badges displayed horizontally.
• As a User, I should experience hover animations on logos for visual feedback.

Placement Highlights

• As a User, I should see a grid or carousel of student placement cards with names and company overlays.
• As a User, I should see a counter animation displaying "500+ Students Placed."

Why This Program Works

• As a User, I should see five feature cards explaining program benefits like live classes, practical learning, clear paths, ongoing support, and industry alignment.
• As a User, I should experience hover interactions on feature cards for engagement.

Course Format

• As a User, I should see tabs for Weekday and Weekend batches with descriptions under each.
• As a User, I should be able to toggle between tabs smoothly.

Beyond the Classes

• As a User, I should see a bold Malayalam phrase “പിച്ചും പേയും – You Pitch We Pay” highlighted visually.
• As a User, I should see a timeline layout explaining steps like portfolio building, interview training, placement support, and community access.

Certifications

• As a User, I should see certification logos for Google Ads, Meta, and HubSpot displayed in clean cards.
• As a User, I should experience hover animations on certification cards.

Testimonials

• As a User, I should see video testimonial cards in a carousel layout with play button overlays.
• As a User, I should see student feedback snippets displayed alongside videos.

Google Reviews

• As a User, I should see card-based testimonials with star ratings in a horizontal scroll layout.

CTA Sections

• As a User, I should see multiple CTA banners like "Join a Free Live Session," "Get Course Details," and "Speak to an Advisor."
• As a User, I should experience hover glow and micro-interactions on CTA buttons.

Final Section

• As a User, I should see a motivational closing message with urgency text like "Limited seats available."
• As a User, I should see a CTA button labeled "Reserve Your Spot."

4. User Personas

Admin

• Manages content updates, student data, and analytics.
• Oversees form submissions and lead generation metrics.

User

• Prospective students exploring the program and registering via the form.
• Engages with testimonials, reviews, and placement highlights.

Guest

• Casual visitors browsing the page without immediate intent to register.
• May interact with trust signals and certification sections.

5. Visuals Colors and Theme

Color Palette

• Primary: #480094 (Deep Purple)
• Secondary: #39387B (Muted Indigo)
• Background: #FFFFFF (White)
• Text: #000000 (Black)
• Accent Gradient: Linear gradient combining #480094 and #39387B
• Muted Tone: #E5E5E5 (Light Gray)

Theme

• Soft gradients combining purple and indigo tones.
• Glassmorphism effects for cards with low opacity and blur.
• Rounded corners (12–16px) and soft shadows for clarity.
• Typography: Modern sans-serif (similar to Inter / Poppins).

6. Signature Design Concept

Interactive Floating Coral Reef Homepage

The homepage will feature a 3D animated coral reef environment as the background. Users will feel immersed in a vibrant underwater world, with coral formations subtly moving and glowing. Key sections will appear as interactive coral clusters:

• Hero Section: A glowing coral centerpiece with the registration form embedded as a "treasure chest."
• Animations: Coral sways gently with water-like motion, and fish swim across the screen, guiding users to scroll.
• Micro-interactions: Hovering over coral clusters reveals tooltips or highlights, creating a sense of exploration.
• Transitions: Smooth fade-ins and parallax effects mimic underwater depth.

This bold concept ensures the landing page is unforgettable, visually stunning, and deeply engaging.

7. Non-Functional Requirements

• Performance: Page load time under 3 seconds.
• Accessibility: WCAG 2.1 compliance for color contrast and keyboard navigation.
• Responsiveness: Fully functional across devices (desktop, tablet, mobile).
• SEO: Optimized for search engines with meta tags and structured data.
• Security: Secure form submissions with CAPTCHA and data encryption.

8. Tech Stack

Frontend

• React for Web

Backend

• Python
• FastAPI

Database

• MySQL (with Alembic for migrations)

AI Models

• GPT 5.4 for user-friendly responses
• Google Nano Banana for image generation

AI Tools

• Langchain
• Litellm for LLM Routing

Orchestration

• Docker for local development
• Kubernetes for server-side orchestration

9. Assumptions and Constraints

• The target audience primarily consists of Indian students; content should align with local preferences and cultural nuances.
• The landing page must integrate seamlessly with existing CRM systems for lead management.
• Budget constraints may limit the use of advanced AI features.

10. Glossary

• CTA: Call-to-Action, a button or link encouraging user interaction.
• WCAG: Web Content Accessibility Guidelines, standards for accessible web design.
• Glassmorphism: A design trend using translucent elements with blur effects.
• Parallax: A scrolling effect creating depth by moving background elements slower than foreground ones.