System Requirements Document (SRD)

Project Name: cedar-website

1. Introduction

The cedar-website is a full-featured website designed for Upa Estudio Branding, a creative branding agency based in Argentina (AR). The website will serve as a digital portfolio and client engagement platform, showcasing Upa Estudio's services and creative work. The focus is on delivering a streamlined, visually captivating experience that reflects the agency's branding expertise while maintaining functionality and ease of use.

This document outlines the system requirements for the cedar-website, including functional and non-functional requirements, user personas, visual design elements, and technical specifications.

2. System Overview

The cedar-website will act as a digital hub for Upa Estudio Branding, enabling potential clients to explore the agency's portfolio, understand its service offerings, and get in touch for inquiries. The website will be optimized for both desktop and mobile devices, ensuring a seamless user experience across platforms.

Key features include:

• A visually stunning portfolio to showcase past projects.
• A clear and concise services section to outline offerings.
• A contact page with an integrated form for inquiries.

The website will be built with a modern tech stack, ensuring scalability, performance, and ease of maintenance.

3. Functional Requirements

Portfolio

• As a User, I should be able to view a gallery of past projects with high-quality images and descriptions.
• As a User, I should be able to filter portfolio projects by category (e.g., branding, logo design, packaging).

Services

• As a User, I should be able to view a detailed list of services offered by Upa Estudio Branding.
• As a User, I should be able to click on a service to view more details about it.

Contact

• As a User, I should be able to fill out a contact form with fields for name, email, subject, and message.
• As a User, I should receive a confirmation message after submitting the contact form.

General

• As a User, I should experience a responsive design that works seamlessly on both desktop and mobile devices.
• As a User, I should experience fast loading times for all pages.

4. User Personas

1. Potential Client

• Description: Individuals or businesses seeking branding services.
• Goals: Explore Upa Estudio's portfolio, understand service offerings, and contact the agency for inquiries.
• Pain Points: Difficulty finding reliable branding agencies, lack of clarity in service offerings.

2. Returning Client

• Description: Existing clients looking to revisit the portfolio or inquire about additional services.
• Goals: Stay updated on Upa Estudio's latest projects and easily get in touch for follow-up work.
• Pain Points: Navigating cluttered websites or experiencing slow response times.

5. Visuals Colors and Theme

Color Palette

The cedar-website will use a unique, modern color palette that reflects Upa Estudio Branding's creativity and professionalism:

• Background: #F8F4F0 (Soft Cream)
• Surface: #FFFFFF (Pure White)
• Text: #2B2B2B (Charcoal Black)
• Accent: #FF6F61 (Coral Red)
• Muted Tones: #B8B8B8 (Light Gray)

This palette balances warmth and professionalism, creating a welcoming yet polished aesthetic.

6. Signature Design Concept

The Interactive Canvas Homepage

The homepage of the cedar-website will feature an Interactive Canvas design concept. Upon landing, users will see a full-screen canvas that dynamically reacts to their cursor movements.

Key Features:

• Dynamic Brush Strokes: As users move their cursor, brush strokes in the accent color (#FF6F61) will appear, creating a playful yet elegant interaction.
• Portfolio Previews: Hovering over specific areas of the canvas will reveal previews of portfolio projects, displayed as animated cards that slide into view.
• Subtle Animations: The background will feature a slow, pulsating gradient in muted tones (#B8B8B8), adding depth and movement to the design.
• Call-to-Action (CTA): A bold, centrally placed CTA button ("Explore Our Work") will gently pulse to draw attention.

This design concept ensures the homepage is not only visually stunning but also highly interactive, leaving a lasting impression on visitors.

7. Non-Functional Requirements

• Performance: The website should load in under 2 seconds on a standard 4G connection.
• Accessibility: The website must comply with WCAG 2.1 Level AA standards.
• Scalability: The system should support up to 10,000 monthly visitors without performance degradation.
• Localization: Default language will be Spanish (es-AR), with support for English as a secondary language.

8. Tech Stack

Frontend

• React for Web

Backend

• Python
• FastAPI

Database

• MySQL (with Alembic for migrations)

AI Tools

• Litellm for LLM Routing

Orchestration

• Docker
• docker-compose

9. Assumptions and Constraints

• The website will primarily target users in Argentina (AR), so all content will default to Spanish.
• The website will not include a blog or "About" page, as per the user's request.
• The design must align with Upa Estudio Branding's existing visual identity and branding guidelines.

10. Glossary

• Portfolio: A collection of past projects showcasing the agency's work.
• Responsive Design: A design approach that ensures the website functions well on devices of all sizes.
• WCAG: Web Content Accessibility Guidelines, a set of standards for making web content accessible to all users.
• CTA: Call-to-Action, a prompt for users to take a specific action (e.g., "Explore Our Work").