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Attentra

byGyan Thakur

"A global human intelligence platform where businesses pay to understand how real people think, react, learn, remember, and decide—and reviewers are rewarded for providing high-quality, verified insights." Read Problems and integrate only solution given below Project Codename Attentra Tagline Get Real Human Intelligence Before You Launch. Vision Build the world's largest network of verified human reviewers that helps creators, brands, startups, and enterprises understand how real people think, react, and make decisions. We don't sell views. We sell verified human attention and actionable insights. Problem Businesses spend billions on: YouTube Ads Facebook Ads Influencer marketing Product launches UI/UX testing Surveys Focus groups Yet they still struggle to answer questions like: Why did viewers leave after 30 seconds? Which thumbnail gets more clicks? Which title is clearer? Which feature confuses users? Would someone actually buy this? Which ad creates trust? Which design converts better? Traditional market research is expensive and slow. Generic ad platforms provide metrics, but not explanations. Solution A platform where companies submit content and receive structured, verified feedback from real people. Content types can include: YouTube videos Websites Mobile apps Advertisements Product prototypes Landing pages Logos Packaging Documents Presentations Participants complete structured tasks, and AI transforms their responses into business insights. Marketplace Side A: Clients YouTubers Startups Marketing agencies Enterprises Product teams Game studios Ecommerce brands Side B: Reviewers Students Professionals Parents Developers Designers Gamers Industry experts Reviewers build reputation over time and gain access to higher-value projects. Campaign Workflow Client creates campaign ↓ Uploads content or shares a link ↓ Selects objective ↓ Chooses audience ↓ Sets budget ↓ Platform estimates reach ↓ Campaign launches ↓ Qualified reviewers are matched ↓ Reviewers complete structured tasks ↓ AI validates quality ↓ Human audit (sampling) ↓ AI generates reports ↓ Client receives insights ↓ Payments released Campaign Objectives Examples include: Video feedback Thumbnail comparison Title testing Website usability Product validation Brand perception Purchase intent Advertisement testing Pricing research Feature prioritization Audience Targeting Clients select: Country State City Age Gender Language Occupation Education Income bracket Interests Device type Platform experience Advanced filters: Parents Developers Gamers Doctors Teachers Entrepreneurs Reviewer Workflow Login ↓ View available campaigns ↓ Accept campaign ↓ Read instructions ↓ Complete tasks ↓ Answer questions ↓ Submit responses ↓ AI quality validation ↓ Payment released ↓ Reputation updated Reputation System Every reviewer has a dynamic score based on: Accuracy Response quality Completion rate Consistency Originality Timeliness Audit history Higher scores unlock: Better payouts Exclusive projects Expert badges Enterprise campaigns AI Engine Processes responses to deliver: Common pain points Positive themes Confusion analysis Emotional sentiment Purchase intent Feature requests AI-generated summaries Actionable recommendations Client Dashboard Shows: Campaign progress Audience demographics Heatmaps Retention graphs Sentiment analysis AI recommendations Exportable reports Pricing Basic Small audience Standard analytics Pro Larger audience Advanced segmentation Faster delivery Max Enterprise scale API access Dedicated support Custom research Additional pricing factors: Audience size Specialized reviewers Urgency Geographic targeting Revenue Streams Campaign fees Subscription plans Enterprise contracts API access White-label solutions Custom research services Advanced AI analytics Data benchmarking (using aggregated, privacy-preserving insights) Fraud Prevention Identity verification Device fingerprinting Behavioral analysis AI spam detection Random audits Reputation scoring Duplicate detection Risk scoring Network Effects More reviewers lead to: Better audience matching Faster campaign completion Richer benchmarking More clients lead to: More earning opportunities Higher reviewer retention Better specialization The value grows as both sides expand. Technology Stack AI-assisted response analysis Recommendation engine Matching algorithm Reputation system Fraud detection Analytics engine API platform Mobile and web applications Expansion Roadmap Phase 1 Creator feedback platform Phase 2 Startup validation platform Phase 3 Enterprise market research Phase 4 API for developers Phase 5 Global reviewer network Long-Term Vision Become the standard platform organizations use to answer questions like: "Will customers understand this feature?" "Which version should we launch?" "What does our audience actually think?" "How can we improve before spending millions on advertising?" The Defensible Moat A $100M+ business needs assets that are hard to copy. The most valuable assets here are: A trusted, high-quality reviewer network Strong fraud detection and reputation systems AI that converts raw feedback into useful insights A growing library of anonymized, aggregated benchmarks (handled with appropriate privacy safeguards) Integrations with creators' and businesses' existing workflows The lasting value isn't in paying people to watch content. It's in becoming the platform companies trust to make better product and marketing decisions before they invest in large-scale launches. That's a broader, more defensible opportunity than a rewards app alone.

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System Requirements

System Requirement Document
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Attentra System Requirements Document

Introduction

Attentra is a global human intelligence platform designed to provide businesses with insights into how real people think, react, learn, remember, and decide. The platform enables companies to submit content and receive structured, verified feedback from a diverse pool of reviewers, transforming these responses into actionable business insights. This document outlines the system requirements for Attentra, incorporating the latest updates to support an API platform for developers and a global reviewer network.

System Overview

Attentra aims to build the world's largest network of verified human reviewers, helping creators, brands, startups, and enterprises understand consumer behavior and decision-making processes. The platform offers a marketplace where businesses can gain insights from real human attention rather than generic metrics, addressing the limitations of traditional market research.

Key Features

  • Campaign Management: Clients can create campaigns, upload content, and receive feedback.
  • Reviewer Network: A diverse pool of reviewers provides insights, with a reputation system to ensure quality.
  • AI Insights: AI processes responses to generate actionable recommendations.
  • Client Dashboard: Provides analytics and reports on campaign performance.
  • API Platform: Allows developers to access AI-generated insights.
  • Global Reviewer Network: Expands the system's reach for broader market research capabilities.
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Functional Requirements as Story Points

  • As a Client, I should be able to create a campaign and upload content for review.
  • As a Client, I should be able to select campaign objectives and target audiences.
  • As a Client, I should be able to view campaign progress and insights on a dashboard.
  • As a Reviewer, I should be able to view and accept available campaigns.
  • As a Reviewer, I should be able to complete structured tasks and submit responses.
  • As a Developer, I should be able to access AI-generated insights via the API platform.
  • As a System, I should validate reviewer responses using AI for quality assurance.
  • As a System, I should update reviewer reputations based on performance metrics.
  • As a System, I should provide fraud prevention measures to ensure data integrity.
  • As a System, I should support a global reviewer network for diverse insights.

User Personas

  • Client: Businesses, YouTubers, startups, marketing agencies, enterprises, product teams, game studios, and ecommerce brands seeking insights.
  • Reviewer: Students, professionals, parents, developers, designers, gamers, and industry experts providing feedback.
  • Developer: Individuals or teams accessing the API platform for AI-generated insights.
  • System Administrator: Manages platform operations, security, and user support.

Core User Flows

  • Client Campaign Workflow: Client creates campaign -> uploads content -> selects objective -> chooses audience -> sets budget -> platform estimates reach -> campaign launches -> qualified reviewers matched -> reviewers complete tasks -> AI validates quality -> human audit -> AI generates reports -> client receives insights -> payments released.
  • Reviewer Workflow: Login -> view available campaigns -> accept campaign -> read instructions -> complete tasks -> answer questions -> submit responses -> AI quality validation -> payment released -> reputation updated.
  • Developer API Access: Developer registers for API access -> integrates API into applications -> retrieves AI-generated insights -> applies insights to enhance products/services.
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Visuals Colors and Theme

  • primary: #2A9D8F (Teal)
  • primary_light: #A8DADC (Light Teal)
  • secondary: #E76F51 (Coral)
  • accent: #F4A261 (Orange)
  • highlight: #E9C46A (Gold)
  • bg: #F1FAEE (Off White)
  • surface: rgba(233, 233, 233, 0.8)
  • text: #264653 (Dark Blue)
  • text_muted: #6D6875 (Muted Gray)
  • border: rgba(38, 70, 83, 0.2)

Signature Design Concept

Interactive Campaign Galaxy

The Attentra homepage will feature an interactive galaxy map where each star represents a different campaign or feature. Users can click on a star to open a detailed view of the campaign, drag to rotate the galaxy, and hover to highlight connections between related campaigns. This dynamic visualization will be built using @react-three/fiber and @react-three/drei, providing an engaging and memorable user experience.

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Landing Hero Motion Brief

The landing page will showcase a continuous 2D motion loop illustrating the journey of a campaign from creation to insights. The animation will depict content being uploaded, reviewed by a diverse group of avatars, and transformed into a glowing orb of insights. This orb will then split into actionable recommendations, visually representing the platform's value. The animation will be created using motion/react for smooth transitions and interactions.

Interaction Model & Motion Direction

  • Intended Interaction Model: Parallax
  • Description: The landing page will feature layered depth via scroll, with decorative layers translating at different speeds. Real content will scroll naturally, providing a visually rich first impression. Interactive elements will include hover transitions and spring physics for a polished experience.

Non-Functional Requirements

  • Scalability: The platform must support a growing number of users and campaigns.
  • Security: Implement robust security measures to protect user data and prevent fraud.
  • Performance: Ensure fast response times and efficient processing of AI insights.
  • Usability: Provide an intuitive interface for clients, reviewers, and developers.
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Tech Stack

  • Frontend: React for Web
  • Backend: Python, FastAPI
  • Database RDBMS: MySQL or MariaDB, use alembic for migrations
  • AI Models: GPT 5.4 for user-friendly response, Claude Sonnet 5 for academic or coding work
  • AI Tools: Litellm for LLM Routing, Langchain
  • Local Orchestration: Docker, docker-compose
  • Server-side Orchestration: Kubernetes

Assumptions and Constraints

  • The platform will primarily target English-speaking markets initially.
  • Reviewers will be compensated based on the quality and timeliness of their feedback.
  • The API platform will be available to developers for integration into third-party applications.

Glossary

  • Campaign: A project created by a client to gather insights on specific content.
  • Reviewer: An individual providing feedback on client content.
  • API Platform: A set of tools and services allowing developers to access AI-generated insights.
  • AI Insights: Actionable recommendations generated by processing reviewer feedback.
Landing design preview
Landing: View Info
Signup: Create Account
Login: Sign In
Dashboard: View Overview
Campaigns: Create Campaign
Campaigns: Upload Content
Campaigns: Select Objective
Campaigns: Choose Audience
Campaigns: Set Budget
Campaigns: Launch Campaign
Dashboard: View Progress
Insights: View Reports
Billing: View Payments
Landing design preview
Landing: View Info
Signup: Create Account
Login: Sign In
Dashboard: View Overview
Campaigns: Create Campaign
Campaigns: Upload Content
Campaigns: Select Objective
Campaigns: Choose Audience
Campaigns: Set Budget
Campaigns: Launch Campaign
Dashboard: View Progress
Insights: View Reports
Billing: View Payments