1. Dashboard
The home screen should show:
Total Leads
New Leads Today
Follow-ups Today
Overdue Follow-ups
Qualified Leads
Site Visits Scheduled
Site Visits Completed
Bookings This Month
Revenue This Month
Conversion Rate
Top Salesperson
Recent Activities
Upcoming Tasks
Sales Funnel Chart
Lead Source Chart
2. User Management
Roles:
Admin
Director
Sales Manager
Sales Executive
Telecaller
Marketing
Accountant (view only)
Customer Support
Features:
Role-based permissions
Branch-wise access
Activity logs
3. Lead Management
Capture leads from:
Website
Facebook
Instagram
WhatsApp
Google Ads
Referral
Walk-in
Phone Call
Property Portals
Manual Entry
Each lead should include:
Name
Mobile Number
WhatsApp Number
Email
City
Occupation
Budget
Interested Project
Plot Size
Purpose (Investment/Self-use)
Preferred Location
Lead Source
Assigned Salesperson
Priority
Status
Notes
Attachments
4. Sales Pipeline
Stages:
New Lead
Contacted
Follow-up
Interested
Site Visit Scheduled
Site Visit Completed
Negotiation
Booking
Agreement
Registration
Completed
Lost stages:
Not Interested
Budget Issue
Competitor
Duplicate
Invalid Number
No Response
5. Follow-up Management
Call reminders
Meeting reminders
WhatsApp reminder
SMS reminder
Email reminder
Daily follow-up list
Missed follow-ups
Overdue alerts
Calendar view
6. Customer Profile
Once a lead converts:
Store:
Personal details
Family members
KYC
PAN
Aadhaar
Address
Documents
Purchased Plot
Payment History
Communication Timeline
Agreements
7. Site Visit Management
Track:
Date
Time
Executive
Vehicle
Pickup Location
Guests
Feedback
Photos
GPS Check-in
Visit Outcome
8. Booking Management
Plot selection
Booking amount
Discount approval
Payment plan
Documents
Agreement status
Registration date
9. Communication Hub
Log:
Calls
WhatsApp chats
SMS
Emails
Meetings
Notes
Everything should appear in one timeline.
10. Task Management
Tasks:
Call customer
Send brochure
Arrange site visit
Collect documents
Payment reminder
Registration reminder
Features:
Due date
Priority
Status
Assigned user
11. Marketing Analytics
Track:
Lead source
Cost per lead
Conversion rate
Campaign ROI
Best-performing campaign
12. Reports
Reports:
Lead Report
Conversion Report
Executive Performance
Site Visit Report
Booking Report
Lost Lead Report
Follow-up Report
Revenue Report
Monthly Sales Report
13. Notifications
New lead assigned
Follow-up due
Site visit reminder
Booking confirmed
Payment received
Registration reminder
14. Search & Filters
Search by:
Name
Phone
Project
Budget
City
Executive
Source
Status
Date
15. Settings
Company details
Projects
Lead sources
Custom fields
User roles
Notification preferences
Suggested Database Structure
Users
Roles
Leads
Customers
Projects
Plots
Site Visits
Follow-ups
Tasks
Bookings
Payments
Documents
Activities
Notes
Notifications
Campaigns
Future Enhancements
Once the CRM is stable, you can add:
AI-powered lead scoring
Automatic WhatsApp follow-ups
Voice call transcription
AI-generated follow-up suggestions
Predictive sales forecasting
Customer self-service portal
build me a dashboard
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Booking Management
Track and manage all property bookings, payments, and registrations
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