Santhosh Online MBA System Requirements Document

1. Introduction

The Santhosh Online MBA project aims to revamp the existing landing page for enhanced user engagement and increased sign-ups, particularly when running PPC ads. The focus is on creating a user-friendly interface with high engagement UI/UX elements, including engaging scroll effects.

2. System Overview

2a. Product Interpretation and Delivery Boundary

• Domain Descriptor: User Engagement Optimization

  • Source Evidence: Enhance UI/UX to increase user interaction and signups.
  • Confidence: 0.9

• What is Being Built: A revamped landing page with a focus on user-friendly UI/UX to increase engagement and sign-ups.

• Excluded Assumptions: Generic e-commerce features, backend transaction processing.

• First-Party Custom Pages: Landing Page

• Access: Public entry surface, no authentication required.

• Behavior Contracts:

  • ID: behavior-4211643e410ec5a1
  • Actor: Visitor
  • Trigger: Visitor accesses the landing page
  • Observable Outcome: Enhanced UI/UX experience, increased likelihood of signup
  • State Lifetime: None
  • Identity Continuity: None
  • Audience Entry: Public
  • Touchpoints: Landing page
  • Failure Outcome: Visitor leaves without interaction
  • Provenance: Required inference

2b. Source Content Inventory

• Content Source: https://www.sem-consultants.co.uk/pay-per-click-management/
  • Page Title: Pay Per Click Management
  • Headline: PPC Advertising Management Services
  • Intro: At SEM Consultants, PPC is our specialty. Our Pay Per Click Management Services offer tailored solutions to enhance your online visibility and grow your business.
  • Sections:
    • PPC Management Services: Delivering dedicated PPC management for a range of businesses. Services include campaign creation, keyword research, ad copywriting, bid management, and analytics tracking.
    • Why Choose SEM Consultants?: 15+ years of experience, Google Premier Partner status, tailored PPC strategies, transparent reporting, continuous campaign optimization.
    • Google Ads Management: Specialized in managing paid search and display campaigns. Services cover Search, Display, Video, Shopping & App advertising.
    • PPC Audits & Strategy: Analyzing current campaigns, providing deep-dive audits, recommending practical improvements.
    • Other Digital Marketing Services: SEO Services, Social Media Marketing, Content Marketing.
    • Contact Section: Encourages users to book a free PPC audit. Inline signup/contact form is embedded here.
  • Call to Actions: Request a free PPC audit, Get in touch today, Contact us.
  • Forms: Contact Form with fields for Name, Company, Email, Phone, Message.
  • Visible Media: Featured images of digital dashboard interfaces, Google Partner logo, team or business images.

2c. Page Content and Component Coverage

• Landing Page:
  • Header: Navigation bar, logo, main CTA.
  • Hero Section: Headline, subheadline, primary CTA.
  • Services Section: Overview of PPC management services.
  • Why Choose Us: Unique selling propositions, trust signals, partner logos.
  • Service Detail: Information on Google Ads management, PPC audits, and other services.
  • Visual/Media Elements: Images of team, dashboards, partner badges.
  • Contact/Signup Form Section: Inline form for user engagement.
  • Footer: Links, contact info, legal notices.

3. Functional Requirements as Story Points

• As a Visitor, I should be able to access the landing page and experience an enhanced UI/UX to increase my likelihood of signing up. explicit
• As a Visitor, I should be able to view detailed information about PPC management services to understand the offerings. explicit
• As a Visitor, I should be able to see trust signals and partner logos to build confidence in the services provided. explicit
• As a Visitor, I should be able to fill out a contact form to request a free PPC audit or get in touch. explicit
• As a Visitor, I should be able to see engaging scroll effects that enhance my interaction with the page. explicit

4. User Personas

• Visitor: The primary user interacting with the landing page, seeking PPC management or digital marketing services.

5. Core User Flows

1. Visitor Accesses Landing Page:
   • Navigate to the landing page.
   • View the hero section with headline and CTA.
   • Scroll through services and trust signals.
   • Interact with engaging scroll effects.
   • Fill out the contact form for further engagement.

6. Visuals Colors and Theme

• Primary: #0056b3
• Primary Light: #337ab7
• Secondary: #f7f7f7
• Accent: #d9534f
• Highlight: #5bc0de
• Background: #ffffff
• Surface: #f8f9fa
• Text: #333333
• Text Muted: #777777
• Border: #dddddd

7. Signature Design Concept

The landing page will feature a modern and engaging design with a focus on user interaction. The hero section will include a dynamic headline with a primary CTA. Engaging scroll effects will be used to guide the visitor through the content, enhancing the overall user experience. The design will incorporate a clean and professional aesthetic, with a balanced color palette to ensure readability and engagement.

8. Interaction Model & Motion Direction

• Interaction Model: Animated
  • Moderate scroll-triggered reveals and hover transitions.
  • Engaging scroll effects to enhance user interaction.
  • Static layout for clarity in data-heavy sections.

9. Non-Functional Requirements

No additional non-functional requirements were inferred.

10. Tech Stack

• Frontend: React for Web
• Backend: Not applicable
• Database: Not applicable
• AI Models: Not applicable
• Local Orchestration: Not applicable
• Server-Side Orchestration: Not applicable

11. Assumptions and Constraints

• The landing page will not include backend transaction processing.
• The focus is solely on enhancing the UI/UX for increased engagement and sign-ups.

12. Glossary

• PPC: Pay Per Click
• CTA: Call to Action
• UI/UX: User Interface/User Experience
• SEM: Search Engine Marketing